Date post: | 04-Apr-2019 |
Category: |
Documents |
Upload: | nguyendiep |
View: | 218 times |
Download: | 0 times |
Aims
• To identify the contemporary definition of typography
– Definition of typography
– Analyse terminology
• To investigate the history of typography
– Discussion and analysis of influential typographers
• Relation to assignment: Task 1 – research and investigation
Definition
1. the art or process of setting and arranging types and printing from them. 2. the style and appearance of printed matter.
Oxford English Dictionary
Typography Terminology
ascender line
x-line (mean line)
baseline
descender line
T x y b
K e rni n g
Ascender lineBaseline
Descender line
X-line
Typeface Anatomy
Standard
Typeface
Anatomy
ascender
foot serif
descender bowl
counterspur
tail
hairline
shoulderbeak
cross bar
apex
terminal
eye
head serif
Typeface Variations
Garamond
Baskerville Old Face
Bodoni MT
Goudy Old Style
Times New Roman
Helvetica
Univers
Gill Sans MT
Calibri
Arial
Comic Sans MS
Brush Script MT
Harlow Solid Italic
Freestyle
French Script MT
A A aSerif (tail) Sans serif (no tail) Script
William Morris 1834 - 1896
• Inspired by Emery Walker
• Kelmscott Press
“It was the essence of my undertaking to
produce books which it would be a pleasure to
look upon as pieces of printing and
arrangement of type.”
Edward Johnston 1872 - 1944
Calligrapher
Johnston Sans Serif Headline
ITC Johnston
Johnston Sans Serif, 1916Commissioned by Frank Peck1916
"Fortunately for me there was no-one to teach me for nobody knew anything about
my subject."
Eric Gill 1882 - 1940
Sculptor Typographer Writer
Fonts he designed:1925 Perpetua for the Monotype Corporation
1928 Gill Sans1931 Joanna Then: The Crucifixion, 1931
GILL SANS1928 - 1930
GILL SANS MT
GILL SANS MT CONDENSED
GILL SANS MT CONDENSED AND BOLD
GILL SANS ULTRA BOLD
GILL SANS ULTRA BOLD CONDENSED
Herbert Bayer
‘Like modern machines, architecture and the cinema, so too must
type be an expression of our exact times.’
Director of advertising and printing
Rejected historical forms andindividual ‘old-style and fancy types’
Designed the sans serif font, universal
Used colour and different weights of font to emphasise important text1928
Comparison of Bauhaus Werkstattesignage in Dessau and Victory Type’s Bayer Sans
a modern approach to Bayer’s typographical themes.Note the simplicity of the strokes and the novel styling
based on Bayer’s type design for posters advertisinga 1923 Bauhaus exhibition.
based on universal, but with a rustic look as if it wereactually printed during the 20s and recovered in the 90s.
Victory Type’s most accurate reproduction of Bayer’s classicfont to date. Presently in development.
László Moholy-Nagy
Painter sculptor photographer film-makerindustrial designer typographer
Typophoto
Style:– Clear
– Legible
– Asymmetric
Resources
http://abc.planet-typography.com
http://www.type.nu/bayer
http://www.identifont.com
http://www.graphicdesign.com
http://www.ejf.org.uk
http://www.fontcraft.com