What is Marketing Automation?

…and why you should care.

Marketing Automation

Self-activating communications triggered by user behaviors and built on integrated

sales and marketing platforms

What does Marketing Automation do?

…and how it can integrate your marketing.

Integrates Marketing Automation connects platforms •  Website •  Customer

Relationship Management

•  Marketing Automation Platform

MAP

CRM

Website

Automates

Marketing Automation delivers messages based on data, both demographic (who they are) and behavioral (what they do)

Data Marketing

Automation Logic

Message

Unites Marketing Automation joins efforts across departments

Campaigns facilitate handoffs between

departments

Integrated Customer Journey

Sales

Marketing

Customer Service

Each department’s interactions with clients

are detached

Elevates Marketing Automation enables you to market

like these guys… but without

their budget

Why does Marketing Automation matter?

…and how it will make you a better marketer.

It’s getting personal

Marketing Automation enables you to create segments of one

A new reality

It’s no longer about B2B, or B2C

Human to Human (H2H)

It’s about connecting to people in an individualized, personalized way

Feed the beast

Marketing Automation creates a personalization machine, but it

needs fuel to run

Content fuels connection Driving inbound traffic and stimulating sharing

Content that engages

…and converts prospects into customers

Content that engages

…and converts customers intodelighted customers

One step at a time

Use your content to nurture people along the customer journey

Let’s face it

People don’t like being called on when they don’t need what you offer

On the other hand

…they would be happy to hear from you when they have a need

Who. What. When. The key is identifying who is interested, what message will resonate, and when to contact them

Bringing it all together Marketing Automation enables you to deliver the right message, to

the right person, at the right time, through the

right channel

Ready to go This identifies those who are actively interested and alerts your sales team to their activity

PDF Download

Website Visit

Repeat Purchase

Email Click

Mobile App Interaction

SMS Click

Wait for it It also allows

you to keep cultivating interest in those who

are not

General ContentLow interest offer

Nurturing ContentMedium interest offer

Conversion ContentHigh interest offer

Still not convinced?

The ROI of automated lead nurturing should do it.

Get more for less Companies that excel at lead nurturing generate more leads at a lower cost

50% More Leads

33% Lower Cost

AT

FORRESTER RESEARCH

Go big Nurtured leads

make 47% larger purchases than

non-nurtured leads

Nurtured Non-nurtured

THE ANNUITAS GROUP

Despite the data… Jeff Ernst of Forrester estimates

ONLY ABOUT 5% OF MARKETERS

utilize full-featured Marketing Automation

Looking for a leg up?

This is your lucky day.

Ready for Marketing Automation?

You’ll need four elements for each campaign.

Strategy Establish who you are marketing to, what your benefit is, when they are likely to purchase, where you will engage, and why this particular message is timely and relevant

Technology Chart out which platforms will be

used, how data will be exchanged, where user responses and

behaviors will be stored, and how you will follow up

Content Develop content that is targeted at

who your customers are, where they are at in the buying journey, and what

step they are likely to take next

Creative Design creative that is simple,

enhances your message, and is tailored to your buyers

Need help with any of these elements?

DMX Engage can help you get results quickly.

Mind the gap

We have 30+ marketers who move quickly to fill any gaps in your team

DEMANDS RESOURCES

We support that Our diverse digital experience enables us to adjust to and integrate your technology ecosystem Net-Results, NetSuite, & more…

Break up the content backlog

Our content mavens can take on that queue of blogs, infographics,

tweets and whitepapers

All that’s left to do is…get going!

Integrate, automate, and unite your marketing to connect with people in a personalized way.

www.dmxengage.com

hello@dmxengage.com

303-339-9300

Need help getting started? Click here for a free 30 minute consultation