What is Marketing?

DO NOW

What is a good description of Marketing?

What is Marketing?■A series of activities that seek to accomplish a

company’s goals– What are some goals a company might

have?

■Tries to anticipates customer’s needs– What are the needs of a customer that owns

a dog?– What are the needs of a customer shopping

for a new car?– What are the needs of a customer at

McDonalds?

■Delivers need satisfying goods and services

Marketing Is The Engine That Moves A CompanyWithout Marketing, a company would not:

■ Have products that customers want

■ Price their products appropriately, so their revenue and profits will suffer

■ Have any customers that know about their product

■ Have products available in locations where customers can find them

Marketing Stimulates New Ideas

What Is Marketing?Marketing is more than advertising and selling – includes entire process from product creation to distribution to sale.

4Ps Game

Let’s see what you know…..

• Get into groups of 2• Answer each of the 4 P questions for the following products:

Coca-Cola, Chipotle, BMW, Apple iPhone and Nike running shoes

• No one word answers! Put in full descriptions for each question

• Type up your answers with your team member names at the top

• Login to your schoolrack.com account and click on “Assignments”. Submit your document to the “4P Product Questions” assignment