Date post: | 29-Dec-2015 |
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You Walk
• Face-to-Face Advantage
• Access to pool of clients
• 3 ft Rule Important
• Become a Familiar Face
You Talk
• Get out and network
• Talk to organizations
• Talk to businesses
• Help from “Gatekeepers”
You Show• “Intangible” product sale
• Make customers feel what your selling them
• Create Travel Albums
• Use Destination DVDs
Website Reminders
“10” Second Rule CAPTURE THE USER
• Ask others to evaluate your website & get feedback
• See if they see the “image” your trying to project
Outside the Box
• You are local, think Local
• What local advertising is already available in your community?
Signs for Cars• How much time do you:
–Spend in your car driving–Spend sitting at red lights?–Is your car parked in lots?–Is your parked on streets?
Direct Marketing• Use materials that get noticed.
–Postcards–Coconuts via USPS–Do Your Materials Sell You?
• Letterhead• Labels• Business cards
• Presentation folders
Creative Promotions
• Family of 4 Bound for Disney World– Send the kids a letter from Mickey
– Put their tickets in a Travel Bag with lots of fun Disney items
Creative Promotions
• 4 Couples headed to Las Vegas– Present tickets in a slot cup with cards
– Add dice & sight seeing information for added fun
Creative Promotions
• Couple going to Sandals (Jamaica)– Present their tickets in a beach towel
– Add snorkeling masks for added fun
Marketing Calendar
• Put the calendar on your office wall
• Allows you to see 6 or more months
• Constant reminder to plan ahead
• Doesn’t clutter client info
– Meetings/shows you plan to attend
– Weeks/months a campaign is running
Conclusion• Marketing is Trial & Error
–Customize these ideas to meet your needs
–Be Creative–Don’t be afraid to try something new