What is Pinterest?

is a social media outlet that allows users to organize and share photos that they have taken or have found online. Users create “pinboards” and then add photos to them, either through uploading the picture directly from their computer, a URL, or by using Pinterest’s “Pin It Button”. If a user decides to use the “Pin It Button”, the image will link back to the website it came from. The goal of Pinterest is to “connect everyone in the world through the ‘things’ they find interesting”

Pinterest Demographics and Information

Pinterest Demographics and Information

Pinterest Demographics and Information

Using PinterestTerms and info

Pinterest Boards and Pins knowledge base

TermsPin – an image added to Pinterest Pinboard – collection of images created by the user. Usually is based on a theme such as fashion, recipes, or home décor. Pinning - the act of adding an image to Pinterest. Pin It Button – allows users to grab an image from a website and directly pin it to one of their pinboards. Repin – reposting someone else’s pin to your own board. Like – a way to show interest in a pin without repining it.

-A good infographic dimension is 500 x 2500+, but never larger than 5000: Be Sure Text/Images are Large an Clean, Easy to Read

-The maximum horizontal width of a picture is 554 pixels. Anything larger will be resized

-Although you can use up to 500 characters in a description, users seem to enjoy shorter ones.

-Settle for using main keywords and descriptors. ***If you need to add more information, do so in the comment section

Graphic/Image Sizes and Specs

The Pinterest Profile: Navigation and Controls (Basics)

Add a Pin, Upload Image orCreate a NewBoard

Pinterest Information-Pinterest Guide-Help-“Pin It” Button-Tools

ProfileNavigation

Profile/Logo160p X 160p

Description200 Characters

Social, Etsyor Website Links

People you RepinMost Often

Your Information

Your Interactions:-Follows-Likes-Comments

Board and ProfileEditing

Who is Following You.Who YouFollow.

Using PinterestBuilding Boards

Create a Board

Name It

Pick One if You Canor Choose “Other”

Add Contributors?

Create it!

NOTE: You Aren’t Done...

Add Description!

Save Settings!

Creating Backlinks to YOUR Websites, Blogs and Social Sites

Paste A URL-Direct Link to Source. If You Own the Site Use This

Create Link from ANY Image. This is Most Flexible...ClickThis to See...

Uploading an Image to Create a Custom Link

Pick the Board

DescriptionNOTE: Use keywords in description as this is the main search signal

Pin It!!

Type or Paste Entire http

Save Pin!

Changing/Choosing Board Cover Image

Hover Over Any Image Or Board and

“Edit Board Cover” WillAppear.

Using Pinterest

22

• Photos

• Photo quality

• Graphics

• Video

• Banners/badges/buttons

• Watermarking

Preparing your page

Crescent Breakfast Ring

Newspaper Nails

Fringe Scarf

• Be polite• Positivity• Engage• Give thanks• Mention a pin• Delete

spam/offensive comments

• Respond to comments

Good comments:– Love it!– Nice.

Better comment:This recipe looks delicious. I can’t wait to make it! Do you think I could substitute the all purpose flour with whole wheat flour?

Preparing your page

SEO

• “Pin it” button• “Follow me” button• Pin from your webpage• Pin your business• Follow big name

businesses • Cross promote Pinterest

– through Twitter & Facebook

• Google now turns up Pinterest boards

• Keywords/tags are important

• Hashtags (#) to match Twitter

• Link to your site in the description tag

• Don’t hide your profile from search engines

• Google Analytics gives you more information from Pinterest than from Facebook

• Pinerly.com

Tracking Pinterest

Copyright Issues and Protecting Your Own AssetsWatermark Any of Your Images

Be Sure All Images You Own are Linked Back to Your Websites/Blogs/Social Profiles

Put Your Logo or Name in a Corner of the Image

Important things to do on Pinterest

Don’t Change URL’s of Images That Aren’t Yours: They Must Always Link Back to Original Source

Do Not Block Out or Modify Watermarks, Copyrights, Logos or any Other Identifying Marks

When in Doubt, Don’t Use it!

This presentation is available on SlideShare.net

Thank you

Erik@talkingfinger.com

203-491-0306Facebook.com/talkingfingerPinterest.com/talkingfinger

Talkingfinger.com