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WHAT IS RESEARCH?BY TROY MARTEN
Research is a creative way of finding out anything and everything. Everyone has researched something in their life no matter what it is. There are a numberof research studies, such as Scientific, Humanities, Artistic, Economic, Social Business, etc.
PSYCHOGRAPHIC AND DEMOGRAPHIC
Psychographic research uses Demographics to study the
tastes and attitudes of certain people in a population, such as
marketing studies; what they like to buy, what things they
seem interested in, etc. it also asks the opinions of people, to
further study their lifestyles.
Demographic research is the statistical data of population,
mainly focusing on Age, sex, income, people’s education, etc.
QUANTITATIVE RESEARCH
Collecting and converting data into numeric data,
so you can make statistical calculations and have
conclusions be drawn. It is used in sociology,
economics, physiology and political science.
Quantitative Research uses scientific methods,
such as hypothesis.
Usually a large number of cases.
QUALITATIVE RESEARCH
Qualitative Research’s objectives are to
understand how to underlay reasons and
motivations.
Uses group discussions and individual depth
interviews to help collect data.
Helps widespread thoughts into groups and
discussions.
PRIMARY RESEARCH
Primary research is research that you do yourself
without using information from things, such as the
internet and Books. Examples include taking notes,
doing questionnaires, etc.
SECONDARY RESEARCH
Secondary research is using research that already exists for
some other purpose. It is also Inexpensive. Classified sources
are broken down to 2 things:
Internal: data that’s been generated inside the organization.
Ex; stock records, consumer data, consumer complaints, etc.
External: data generated from outside the organization. Ex;
Government statistics, Trade publications, magazine survey’s,
etc.
RESEARCH METHODS: BOOKS
Books: before the internet, books were the number
1 research methods. Books have been made about
everything and anything, and show reliable evidence
with pictures and quotes.
RESEARCH METHODS: INTERNET
Internet: the internet is the number 1 source of research today. With sites such as Wikipedia, Yahoo answers, AskJeeves, Google and Dogpile. The Internet shows Quotes and images to back up the research and information.
ADVANTAGES
Internet : Quotes from famous people, Pictures of
proof,
Books: Images of proof, Quotes from famous
people, can be the original copy of said book and
unaltered.
DISADVANTAGE
Internet: not always reliable as people can alter
anything, pictures can be photo shopped.
Books: takes a while to get to intended data,
simple speculation.
SOCIAL RESEARCH
Social Research is Research done by Social Scientists,
who focus on everyday happenings, such as research on
individuals, street monitoring, etc.
Quantitative research on social research relies on
quantifiable evidence and to be able to create valid claims
by analyzing statistics.
Qualitative research on social research relies on
communication with people and analyzing texts