19
amnet confidential What is real time bidding?
| Date post: | 07-Nov-2014 |
| Category: |
Education |
| Upload: | neils-training-company |
| View: | 659 times |
| Download: | 0 times |
amnet confidential
What is real time bidding?
amnet confidential
Revolution in media
amnet confidential
The Aegis Media Family
amnet confidential
Clients
amnet confidential
What is Digital?
amnet confidential
Digital is changing
amnet confidential
DATAAds viewed
GenderLooking for a new
credit card
Arsenal fan
Postcode
Online video views
Housewife
Income
Vauxhall owner
Researching holidays to
Florida
Clicks on lots of ads
Good credit rating
What is data?
amnet confidential
How RTB Works
Every time an impression is available, the exchange “asks” if you’d like to bid (the
“bid request”)
You get a variety of information, such as the site URL, time stamp, information
about the user cookie, etc.
You typically have milliseconds to respond with a bid (the “bid response”)
The impression is qualified in real-time and only fulfilled if valuable to the
advertiser
If you win the impression, your adis served
This whole process takesDeliver
ad
UserOn Site
RequestTo bid
Acceptbid
50 milliseconds
amnet confidential
Real time bidding
Targeting film content
Bid £0.80
Targeting rugby
No bid
Targeting cookie123
Bid £2
• Film review article• Male• Cookie 123
WIN£0.81
amnet confidential
Contextual targeting
amnet confidential
Contextual targeting
amnet confidential
• We need to understand what they are trying to achieve. This can raise a lot of questions:> What do they want to achieve?> Who do they want to see their ads?> How will we measure the campaign?> What do they have on their website?> Are they doing interesting things on Facebook?> What data do they have?
What does an Amnet day look like?
Brief from client
amnet confidential
• Response
> What are the best sites to appear on> What data can we use> Is there any contextual targeting that is relevant> What will be the best bid strategies> Should this be display, mobile or video> What ad formats should we use..?
What does an Amnet day look like?
Response
amnet confidential
• Optimisation
• Ensuring the campaigns hit their target• This is like working on the trading floor of a City bank in terms of
the immediacy of response to your action (which is really exciting!!). The campaign is managed and optimised in real-time using algorithms> Bid rates> Audience data> Campaign pacing> Targeting> Reporting
What does an Amnet day look like?
Optimisation
amnet confidential
amnet confidential
amnet confidential
Amnet teams
Client services
Trading Data and media partnerships
• Sales• Reporting• Presentations• Pitching
• Hitting the target
• Optimisation
• Finding new data sources• Negotiating relationships with websites
amnet confidential
• Speak to Neil• Visit www.aegismediacareers.co.uk to check out
our live roles• E-mail: [email protected] (Amnet
HR); • or if you have further questions contact me at
Want to work for us?
amnet confidentialamnet confidential
