Social Media Optimization

Traffic Traffic Traffic

Social Media Websites &

Communities

Your Blog or Website

“How to integrate social media into your online business and piggy-back off

high traffic social media websites.”

SMO Strategy #1:Encourage Customers to Join

Your Facebook Fan Page.

Business

Organizations

Blogs

Bands

Books

Login to your Facebook. Go to the advertising section. Create fan page.

Why should they follow your page?Why should they come back? Keep interest levels

high with...News clippings

VideosArticlesPicturesContests

SMO Strategy #2:Use twitter to grow

your email list.Connect. Communicate. Promote.

Create a landing page.

Your twitter page.

Tweet & Invite.

SMO Strategy #3:Use Youtube talk to your

customers directly.

Plan out your video.

What do you want to communicate?How do you want to communicate?

Organize your message.

SMO Strategy #4:Post images on

Photobucket or Flickr

SMO Strategy #6:Use social

bookmarkers on your blog and sites.

SMO Strategy #5:Comment on other

social media websites.

Other ways to build traffic using social media.

• Directory submissions• Forum posting• Comments on blogs or websites• Press release• Article submissions• Back links• Social Bookmarking