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Oracle Marketing AppCloudMarketing Automation Meetup

2 October, 2014

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What is the Oracle Marketing AppCloud?

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A New World of Marketing Capabilities Modern Marketers are reaching to the cloud to better understand buyers, achieve greater efficiencies, and extend their marketing automation investments. !

Eloqua AppCloud makes it easy and fast. !

Access insightful data and marketing analytics.With more integrations supported than any other marketing automation platform, you can make smarter decisions, automate more of the marketing process, and reach more buyers.   !

Connect to a host of marketing and sales applications and services. • Web conferencing platforms • Social media services • Customer data providers • Content Marketing Apps • And more !

Visit the ultimate Modern Marketing marketplace. Browse dozens of applications by type and price to extend the power of your marketing machine at appcloud.eloqua.com.  Now on Topliners!

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Getting Started

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The first thing you need…

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The first thing you need…

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Apps - The Options

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• Twitter • Facebook • LinkedIn

• SurveyGizmo

• BrainShark

• Kwanzoo

• Progressive Profiling • Box

• RSS Feed

• Amiando Widgets

• Form Population

• QR Code

• Pinterest

• Kapost

• Static Content • SnapApp

• Eventbrite

• Radian6 Buzz

• Argyle Beacon

• SlideShare

• 4TN DGF

• Fresh Address

• Data Validation

• Lead Spend

• Demandbase

• Bizo ID

• CMS2Eloqua

• Spark Forms

• B2B Channel Showcase

• Questionmine Video

• Newscred image

• LookBook Embed

• ReadyTalk Recording

• Call Tracking

• Brightcove Video

• Pressly Embed

• Comments

• YouTube • Google Plus

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Over 300 Apps

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ReadyTalk - webinars

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Currently  used  by  more  than  8,000  companies  worldwide.

Committed to Customer Success

“ReadyTalk  is  helping  us  collaborate,  share  ideas  and  build  relationships  at  every  level.  It’s  great  to  

have  a  trusted  partner  who  can  make  sure  our  events  go  without  a  hitch  every  month.”  

-­‐  Kaila  Garrison,  Marketing  Manager,  Compendium

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▪ Easy to use interface ▪ Features for webinars, sales demos & training ▪ No downloads for easy joining ▪ Integrated high-quality audio ▪ Stellar support & service ▪ Easily leverage recorded content ▪ Integrations that make users’ lives easier

Why is ReadyTalk Different?

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▪ Pull in meeting details to populate templates ▪ Include a unique ICS file for each registrant ▪ Capture questions & individual responses for

polls/post-event surveys ▪ Create unique playback URLs for Oracle Marketing

Cloud contacts ▪ Record how long prospects watch a playback ▪ Comprehensive documentation ▪ Excellent service & support for Oracle Marketing

Cloud integration ▪ Continued investment in new enhancements ▪ Recognition from Oracle Marketing Cloud & their users

Why is our Integration Different?

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Segment & Score on Poll/Survey Responses

Put Prospects into Different Nurture Tracks Based on How They Responded to a Polling or Survey Question

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Streamline & Tailor Follow-Up Activities

Lead scoring activities are based on various engagement metrics to drive targeted follow-up

Type of Data More  Details….

Attendance Information

Status (Attended/Did Not Attend) Provides a simple campaign workflow

Duration (How Long Did they Attend) Available through On24

Entry/Exit Time Visibility into what content/presenter was of most interest

Polling/Survey Information

Question & Answer Returned On24 provides number of poll/survey questions only which provides very limited context for follow-up

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Drive Value from Recorded Content

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Leverage Recordings to Increase ROI

Webinar registrants & attendees are on

event overload….making recorded content, and the playback

data, more important then ever

Part of a Webinar Campaign • Insert unique playback url in

follow-up emails for attendees and no-shows

• Lead score based on playback date, duration, number of times played back, etc

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Stand-Alone Campaign • Create a landing page for

registration • Lead score based on playback

date, duration, number of times played back, etc

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▪ ReadyTalk is the only webinar provider who has developed

our own Oracle Marketing Cloud integration

▪ Others must rely on Oracle Marketing Cloud to prioritise and build enhancements

▪ Releasing major new features every 6 months based on

customer feedback

▪ ReadyTalk is an Oracle Marketing Cloud customer and

leverage that deep understanding to drive innovation

Continued Investment & Innovation

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Recognition from Eloqua

“ReadyTalk has a very strong integration with Eloqua, which is allowing our joint

customers to get much more value out of the very relevant digital body language that

a webinar provides.” !

- Steve Woods, ex CTO, Eloqua

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The More Popular Apps

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• Social Sharing

• LinkedIn

• Twitter

• Google+

• Facebook

• Pinterest

• Social Sign-on

• LinkedIn

• Twitter

• Facebook

• YouTube

• SlideShare

• BrainShark

• SurveyGizo

• ReadyTalk

• GoToWebinar

• WebEx

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Q & A

Marketing Cube Pty Ltd Level 3, 85 William Street, Darlinghurst, NSW, 2010 Australia !Ph: 02 8244 0007 www.marketingcube.com.au

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