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04/12/23 © Ruth A Pagell
International Business Research
Where to Begin
Ruth A. Pagell
04/12/23 © Ruth A Pagell
International Business Research
Blunders in International Business David A. Ricks. (3rd ed 2000)
Failure to do research
Failure to understand the results of the research
04/12/23 © Ruth A Pagell
International Business Research
• Research Basics
• Company Basics
• Industry Basics
• News Basics
04/12/23 © Ruth A Pagell
When to Use the Free Web
• Basic company information - name, address, yellow pages• Annual reports for listed companies • Press releases• Today’s news• Selected national government data• Selected NGO reports and data• Import-Export partner identification• Contacts
International Business Research
04/12/23 © Ruth A Pagell
When to Use Goizueta Library Databases
• Depth and Breadth • Historical Data• Data Manipulation• Comparative Analysis• Sophisticated Search Strategy• Proprietary Information• Full Text/Images of Articles
International Business Research
04/12/23 © Ruth A Pagell
International Business Research
Type of Source Examples
Web Sites Key International Web Sites
Commercial Online Factiva, EIU, Euromonitor
Contacts & Consultants Ga Dept of Trade,
Industry…
Associations Intl Mass Retail
Association
Books International Business
Information: How To Find It, How To Use It
04/12/23 © Ruth A Pagell
International Business Research
Q: The Philadelphia based retailer, Urban Outfitters, has opened stores in the UK and Ireland. What are their other opportunities to expand abroad?
A: Types of information needed
COMPANY
COUNTRY (Market) and TRADE
INDUSTRY
04/12/23 © Ruth A Pagell
International Business Research
Country and Trade Information
Company Information
Industry Information
News
Magazine Articles
Research Reports
Data
International Research Information Triangle
04/12/23 © Ruth A Pagell
Company Basics• Background – name, address, executives, legal status, standard numbers
• Lines of Business – industry, code • Financials – sales and income, balance sheet, market performance
• Executives – name, background
• Employees – how many, locations
• Competitors – who they are, company basics
• Credit – payment history from commercial sources
International Business Research
04/12/23 © Ruth A Pagell
Web Sites for Company Information• Company Home Pages – what they say about
themselves
• Yellow Pages – brief listing, verification of
existence
• Directories – basic information
• Subscription Services – financials, credit, news
history
International Business Research
04/12/23 © Ruth A Pagell
International Business Research
Company Webpage
04/12/23 © Ruth A Pagell
International Business Research
Company and Competitors
Hoovers.com* - Free site lists competitor names. GBL site lists additional company details
Standard & Poor's NetAdvantage* - Major listed companies with U.S. focus
Datamonitor Business Information Center * - Reports on companies, some containing SWOT analysis
04/12/23 © Ruth A Pagell
International Business Research
Europages - The European Business Directory includes 500,000
companies in 33 European countries in 25 languages
Thomas Global Register - 600,000 industrial suppliers from over
25 countries; search in multiple languages
Kompass - 1.8 million companies worldwide with 53000 products and services; searchable in 21 languages; free and fee; available through DIALOG
Company - links in Key International Web Sites
Company Suppliers
04/12/23 © Ruth A Pagell
International Business Research
Company Financials
Yahoo Finance – Basic fundamental and technical data
Reuters – Register to access selected company information
National Stock Exchanges – May include financials and company background information; select your exchange
Financial Markets - links in Key International Business…
04/12/23 © Ruth A Pagell
International Business Research
Company Financials - Goizueta Databases
Thomson One Banker*- U.S. and international filings and annual reports, financial data spreadsheets, and company tear sheets
ISI Emerging Markets*- News, company, industry and macroeconomic information for emerging-market countries; includes local language publications.
* Emory users: check “Using Library Resources for International Research” for links and sample searches
04/12/23 © Ruth A Pagell
International Business Research
Country Basics
• Background
• Economics, Trade and Risk, Foreign Exchange
• Demographics
• Social/Lifestyles/Culture
• Technology and Infrastructure
• Regulations, Intellectual Property
04/12/23 © Ruth A Pagell
International Business Research
• National (by Country)
• IGO (Intl Governmental• Organizations
• U.S. Government• Non-profit organizations
and research centers
• Academic institutions
• Factiva or Nexis (News)
• EIU (Countries)• Internet Securities• (Emerging markets)• Thomson One• (Public Companies)
• Dialog (Aggregator)
• Euromonitor(Reports,data)
Free Web Sites Commercial Services
For sample pages from commercial services, check: Using Library Resources for International Research
04/12/23 © Ruth A Pagell
International Business Research
National Country Web SitesStatistics and Publications
• National Statistical Offices • Central Banks • Local Stock Exchanges
Contacts and General Information• Chambers of Commerce • Embassies• Trade and Development Agencies
04/12/23 © Ruth A Pagell
Key International Organizations Web Sites
• World Bank (World Development Indicators Online)
• International Monetary Fund (International
Financial Statistics)
• United Nations (UN Comtrade system)
• OECD (SourceOECD*)
• European Union (EU) (Eurostat)
.International Business Research
04/12/23 © Ruth A Pagell
International Business Research
U.S. Government Web Sites
• International Trade Administration• Export.gov• Bureau of the Census • State Department – Office of Business &
Commercial Affairs• FEDSTATS• CIA World Fact Book
04/12/23 © Ruth A Pagell
International Business Research
Trade Web Sites• Trade Data
U.S. Trade (ITA and Census)
Tradestats Express
Non-U.S. Trade (UN and OECD)
Individual Company Transactions (PIERS
from Journal of Commerce or Dialog*)
• Coding of Trade Data• Trade Opportunities – Compilations in globalEdge
04/12/23 © Ruth A Pagell
International Business Research
Official Trade Mega-Sites• U.S. International Trade Administration Industries and sectors; Countries and Regions; Statistics USATrade Online – by product, by port
• World Trade Organization Documents and statistics
• International Trade Center (UN) Statistics, codes, information UNCTAD Trains – by product, market and partner
countries
• Information Guide on International Trade
Q: Where is Urban Outfitters getting its merchandise?A: Use PIERS – Import/Export specific transactions
International Business Research
04/12/23 © Ruth A Pagell
Industry Basics
• StructureDefinition of the Industry/SectorMarket size, Growth Trends
• PerformanceCompanies in Industry
• Products• Suppliers• Customers• Distribution (Supply chain logistics)• Trends• Import/Export Activity• Legal/Regulatory issues• Standards• Technology• Other environmental factors
International Business Research
04/12/23 © Ruth A Pagell
International Business Research
Q: Typical Industry Questions
The global industry What is the structure of the retail industry?
Comparing industries across countries What are the fastest growing restaurant sectors in the EU?
One industry- one country What is the outlook for the apparel industry in Germany?
04/12/23 © Ruth A Pagell
International Business Research
Industry Analysis - Coding Schemes
• ISIC - International Standard Industrial Classification of all Company Activities (UN)
• NACE - General Industrial Nomenclature of Company Activities (EU)
• NAICS - North American Industrial Classification System - US, Mexico, Canada
• SIC - Standard Industrial Classification Code (US) and other local company classifications
04/12/23 © Ruth A Pagell
International Business Research
Q: I am looking for listed and private major specialty retail clothing and accessory stores in Germany
U.S NAICS - Retail Trade Establishments engaged in selling merchandise
Marketline Industry Information Retail > Apparel, Accessories, and Luxury Goods
> Apparel Retailing and Wholesaling
04/12/23 © Ruth A Pagell
International Business ResearchDefinition of an Industry
United States NAICSRetail Trade 44Clothing and Clothing
Accessories Stores
448
Clothing Stores 4481
Women's Clothing Stores
44812
European NACERetail Trade (G)52Other retail sale of new
goods in specialized stores (G)52.4
Retail Sale of Clothing
(G) 52.42
04/12/23 © Ruth A Pagell
International Business Research
Sources of Industry Information • Industry Analyses and Market Research
Reports• Trade Associations & Trade Publications• General Press• Company sources• International agencies, NGOs, and local
government sources• Books
04/12/23 © Ruth A Pagell
International Business Research
Aggregate Data by Industry and Country• International Yearbook of Industrial Statistics
UNIDO limited free statistics from 1990 to 2002
• U N Monthly Bulletin of Statistics• Industrial Structure Statistics - SourceOECD
• Industry Statistical Yearbook and Panorama...- EU
• Market Research Library – U.S. Commercial Service
04/12/23 © Ruth A Pagell
International Business Research
Data Collection Issues
• At what level of business activity is the data collected?
Enterprise or establishment?
• At what level of aggregation is the industry defined?
One digit? Four digit?
• What is being measured?Value added? Sales? Volume? Production?
04/12/23 © Ruth A Pagell
International Business Research
Industry Information - Free Web Sites• Export.gov U.S. Export Portal – Industry and Market Reports
Trade Development Industry and Service sectors
• Eurostat Industry, trade and services theme
Panorama of EU Business
04/12/23 © Ruth A Pagell
International Business Information
Industry Information – Goizueta Databases
• Hoovers Industry Profiles – Overview of industry groupings with competitor companies; free and subscription profiles
• Standard & Poor’s Industry Surveys – about 60 industries, mostly U.S.
• Marketline - with industry overviews by region/country
04/12/23 © Ruth A Pagell
International Business Research
News Source Basics
• Most current information – breaking news
• Local perspective – news from the country of origin
• Multinational perspective – same story across
country news sources
• Contemporaneous perspective – read about event at the time it happened
04/12/23 © Ruth A Pagell
International Business Research
Media News Web Sites
BBC World - Service in over 40 languages; web broadcasts
WorldNews Network - links to articles from multiple multiple sources in multiple languages
Newslink - Connections to selected non-U.S. broadcast media, newspapers and magazines
04/12/23 © Ruth A Pagell
International Business Research
• News Sources – Goizueta Databases
FACTIVA - Dow Jones / Reuters content Nearly 9,000 publications in 22 languages
Economist Intelligence Unit - Viewswire, IndustryWire and Country Reports
Coverage of 200 countries; free alerts, white papers and eBusiness Forum
ISI Emerging Markets Database - Covers over 50 countries; some information in local language
Nexis World news by region, some in local language
04/12/23 © Ruth A Pagell
International Business Research
Case Study 2Dalton Country GA – Carpets
.
• Companies
• Countries and Trade
• Industries
International Business Research
http://www.shawinc.com/
http://www.mohawkind.com
Company Websites
04/12/23 © Ruth A Pagell
International Business Research
Typical Manufacturing Industry questions
The global industry
What is the structure of the steel industry?Comparing industries across countries
What are the fastest growing manufacturing sectors in the EUOne industry- one country
What is the outlook for the carpet industry in Germany?
International Business Research
Ask us for access c USATrade
What carpet products are going through Savannah to Singapore?
Q: Who’s importing and exporting carpets of man –made materials?HS: 570242 Other, of pile construction, made up of man-made textile materials
04/12/23 © Ruth A Pagell
Trade TransactionsQ: To what countries is Mohawk exporting?A: PIERS – Imports and Exports
International Business Research
2. MOHAWKDestination Date Weight
Product Country Shipped (Pounds) Quantity Unit======= ====================== ============= ======= =======CARPET ARGENT 217 158480 295 ROLLSCARPET BRAZIL 203 14819 15 PACKSCARPET C RICA 314 17002 1 CONTAICARPET CHILE 204 83854 134 ROLLSCARPET PERU 1102 62080 122 MIXCARPET SINGAPR 614 63200 96 PIECESCARPET VIETNAM 1101 9086 16 ROLLSTOTAL 7,599,138 pounds
Copyright Dialog File 571 – Ask us about access
04/12/23 © Ruth A Pagell
International Business Research
Trade Resource Compilers
World Trade Point Federation UNCTAD Trade Point Development Center
World Trade Centers Association – Database access for members
TradePort – Promotes trade in California and has wide range of information available for anyone
04/12/23 © Ruth A Pagell
From MSU’s
CIBER
International Business Research
Copyright © 2001-2004 Michigan State University
Q: Where can I find trade leads?
04/12/23 © Ruth A Pagell
Transportation Industry
Manufacture of aircraft and aerospace equipment
Sector - Transport equipment NACE34/35
Subsector - Aerospace equipment NACE 35.3
All listed and private companies in Europe and the U.S.
International Business Research
Industry Analysis: Definition of the Industry
04/12/23 © Ruth A Pagell
International Business Research
Q: I am looking for data and companies in carpet manufacturing
U.S NAICS -Carpets and rugs made from textile materials
MarketLine Industry Information Industry> Textiles > Fabric Mills
04/12/23 © Ruth A Pagell
International Business ResearchDefinition of an Industry
United States NAICSTextile Product Mills 314 (except apparel) Textile Furnishings Mills 3141
Carpet and Rug Mills 31411
European NACEManufacture of Textiles 17
Manufacture of Other Textiles 17.5
Manufacture of Rugs and Carpets
17.51
Aerospace Environment Technologies Metals
Automotive Forest Products Microelectronics
Chemicals Information & Telecommunications Technologies
Medical Equipment
Consumer Goods Instrumentation Services & Finance
Electronic Commerce Machinery Textiles & Apparel
Energy Tourism
U.S. ITA Trade Development Industries
U.S. ITA Trend Tables (100 Industries, shipment data)
Jetro Marketing Guidebook and Market Reports
Strategis Canada Business Information by Sector
UK Department of Trade and Industry (Over 50 industries)
International Business ResearchGovernment Sources of Industry Analysis
04/12/23 © Ruth A Pagell
International Business Research
Tips:• Research cannot always be free• If it is free on the Web and easy to find, than there may be no competitive advantage• Time is money• You get what you pay for• Accuracy is relative
04/12/23 © Ruth A Pagell
International Business Research Information Resources on the Goizueta Business Library Web
Information Guides
• Global Perspectives – Industry, Issues, Country• International Marketing – Companies,
Industries, Country, People, Marketing• International Trade – Coding, U.S. Data, Intl
Data, Commercial Data, News and articles• International Companies – Overviews,
Companies by industry, locating companies