What is the scope

of Marketing

?

Important Questions

✖ What is Marketing?

✖ What is Marketed?

1.What is

Marketing?

Marketing is about identifying and meeting human and social needs.

Marketing is the activity, set of institutions and process for creating,

communicating, delivering and exchanging offerings that have value for customers, clients, partners and

society at large.

-American Marketing Association

2.What is

Marketed?

Goods

PHYSICAL GOODS

like Cars, Trucks,

TVs, etc.

Services

Airlines, Hotels,

Car Rentals, Bankers, Lawyers,

etc.

Events

From Major Trade Shows

to the Olympics and World Cup..

Experiences

Like Amusement

parks, baseball camps, theme-

based restaurants,

etc.

Persons

Artists, Physicians,

CEOs, Lawyers, and other

professionals..

Places

Cities, States, regions and

even whole

nations..

Properties

Exchange of Real estate

or Financial property requires

marketing

Organizations

To help them build a strong, favourable and unique image in

society

Information

Production, Packaging and Distribution of

INFORMATION involves

marketing

Ideas

Every market offering includes

a BASIC IDEA

Thanks!

REFERENCES

http://www.renatoganoza.com/wp-content/uploads/2014/11/Online-Marketing-Expanding-Value-In-Advertising-World.jpghttp://i.kinja-img.com/gawker-media/image/upload/s--2VMz4qK6--/19g67wrkcf94ajpg.jpghttp://www.xpuo.com/img/9566252473_762b840fbf.jpghttp://www.i-tecindia.com/images/services.jpghttp://static1.squarespace.com/static/533353a3e4b0429a548a8446/t/54a78bede4b057f9e3964d76/1420266478889/lights_events_1366x768_68503.jpg?format=1500whttp://pad3.whstatic.com/images/thumb/e/e8/Become-a-Blues-Musician-Step-1.jpg/670px-Become-a-Blues-Musician-Step-1.jpghttp://www.wsnewspublishers.com/wp-content/uploads/2015/03/urlQA.jpghttp://lighthouseinsights.in/wp-content/uploads/2012/01/Incredible_india.jpghttp://beyondvisual.co.uk/wp-content/uploads/12-Great-Slogans-Straplines-Image.4.jpeg

DISCLAIMER

Created by Animesh Agarwal, IIT BHU, during an internship

by Prof. Sameer Mathur, IIM

Lucknow