WHAT IS THOUGHT LEADERSHIP MARKETING?

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THE WORLD HAS NEVER BEEN THIS COMPLEX THE WORLD HAS ALSO NEVER BEEN GETTING MORE COMPLEX AT A FASTER RATE

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Organisational Complicatedness �

(organisational process)35x increase

Corporate �Complexity

(performance requirements)�6x increase

Source: Boston Consulting Group

BCG

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IN THE FACE OF COMPLEXITY WE SEEK WHAT WE KNOW PEOPLE WANT TO TRUST PEOPLE, NOT BRANDS

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PEOPLE WANT TO TRUST PEOPLE, NOT BRANDS

Source: Edelman

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IN TODAY’S BUSINESS ENVIRONMENT:

EXPERT AWARENESS BEATS BRAND AWARENESS EVERY TIME

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THOUGHT LEADERSHIP IS ABOUT BEING REMEMBERED AS THE GO-TO EXPERT IT’S FRONT OF MIND AWARENESS OF YOU AS THE EXPERT OF CHOICE

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SO WHEN YOUR POTENTIAL CUSTOMERS HAVE THEIR “HEAD IN HANDS” MOMENT

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THERE’S ONLY ONE PERSON WHO’S FRONT OF

MIND WITH A SOLUTION TO THEIR PROBLEM

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BUT

IF YOU WANT TO BE REMEMBERED AS AN EXPERT IN TWO THINGS, YOU’LL BE REMEMBERED AS AN EXPERT IN NO THINGS

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YOU ONLY GET ONE HEAD IN HANDS MOMENT. WHAT PROBLEM ARE YOU THE SOLUTION FOR?

Four simple guidelines for effective thought leadership marketing

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•  Stay front of mind – you’re need to be popping up frequently as relevant challenges/opportunities emerge

•  Stay relevant – people will look to you for insight and interpretation of latest trends

•  Build trust – It has to feel like a personal relationship. But be transparent about the commercial agenda (but just deliver them value first).

•  Clearly position expertise – make sure your USP is reinforced on a regular basis

Contact Details

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WRITTEN CONSENT OF TLP.

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Thought Leadership Partners�Level 10/50 Market StreetMelbourne 3000

+61 3 9111 5659

www.thoughtleadershippartners.com

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