April 7, 2023@ 2008 InfoPrint Solutions Company 1

TransPromo Solutions Overview

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TransPromo is defined as combining Promotional material with Transaction statement printing

TransPromo

Business Statement

Direct Marketing

Targeted, relevant messages

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Cable Company Results

*Based on 50,000 test and 50,000 Control

“considering this being the only message going to the customer, the current economy and with the tough Denver phone competition, the results were favorable…”

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• Innovation now is in Customer Acquisition and Retention

• Business Intelligence will be the cornerstone of Competitive Success

• 75% of spend on data is for Acquisition and retention (> $7B )

Three Key 2009 Trends

IDC Financial Insights for 2009 ®IDC Financial Insights for 2009 ®

TransPromo addresses these trendsTransPromo addresses these trends

Industry TrendsIndustry Trends

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Gartner’s 2009 Strategic Planning Assumptions*

By 2012:– 75% of all printed bills and

statements in the U.S. will have advertisements for related products or services, generating more than $2.8 billion in advertising revenue for the billers.

Market TrendsMarket Trends

Gartner “Predicts 2009: Print Technologies Enable Cost Savings and Revenue Growth” by Pete Basiliere et al. January 13, 2009.Gartner “Predicts 2009: Print Technologies Enable Cost Savings and Revenue Growth” by Pete Basiliere et al. January 13, 2009.

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Summary – TransPromo is NOW•Industry Trends

•Marketplace Trends

•Technology Trends

•Benefits– Through improved campaign response rates:

• Increase revenue, customer sat, grow market share

– Through combining direct mail with transactional:• Decrease costs, streamline operations, more ‘green’

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Analytical Continuum

Business Rules

Segmentation Profiling(look-a-likes)

Predictive Modeling

(behavior based)

Analytical Continuum

Low High

#1 #2 #3 #4

Where are you from a true data standpoint? The volume of data is a factor, as is the quality of the data

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InfoPrint Consulting CapabilitiesOur TransPromo consultive solution capability will provide a roadmap to improve your ROI so you can get the most out of your marketing spend.

We’ll evaluate the following areas through our Workshop:• Campaign Management

• Marketing Analytics

• Document Design

• Production Workflow

• Response Management

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Solutions Timeline

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Best Western TransPromo Pilot

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Best Western Pilot – Case Study

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Best Western Pilot Results(percentage lift over control group)

•278% ROI

•30% Revenue Generated

•500% Applications, Best Western Rewards MasterCard

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Telefonica’s Movistar TransPromo

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Humana SmartSummary TransPromo Statements

Implemented TransPromo statements:

• $10MM in annual savings by eliminating other monthly mailings

– 17% increase in loyalty and retention– 52% increase in its private Smart

Products membership– 3% coupon redemption rate (compared

to norm of 1.5%) from personalized coupons

– 42% shift from brand to generic drugs (typical is 10%) through targeted message campaigns

– Call center calls for member questions/concerns dropped from an average of 7%-10% to less than 3.5%

– Call center mean call times reduced by 15%

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ROI Opportunities for xxx Ins Co.

Cross-sell homeowners to auto policyholders

Cross-sell renters insurance to non-homeowners

Add-on umbrella liability coverage to auto insureds

Improve retention rates through personalized messaging

Utilize messaging to “thank” customers for relationship

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What we are hearing…

• Madison Advisors: “Ranks InfoPrint as The Thought Leader in TransPromo”

• Outputlinks: “Your approach to TP is Groundbreaking”

• Gartner: “Top rated TransPromo provider”• Xplor: “Awarded InfoPrint and BW Innovator

Solution of the Year” • InfoTrends: “Your partnership with the CMO

Council is brilliant”• Xplor: “Awarded 2009 Innovation of the Year”• Fuji Xerox: “You are the leader of

TransPromo!”• Business Week and MSNBC: Published the

Best Western and InfoPrint Pilot press release• InfoTrends: “How can we better work with

Infoprint and the CMO Council”

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Summary

TransPromo•Improve marketing campaign ROI•Reduce costs of production print•Improve customer satisfaction and brand image•Green Initiatives

•InfoPrint Solutions delivers……………