Date post: | 28-Jan-2015 |
Category: |
Technology |
Upload: | chris-naylor |
View: | 389 times |
Download: | 0 times |
WHAT IS USER EXPERIENCE?
by @chris_naylor
1. WHAT IS UX? 2. PROCESS 3. BUSINESS VALUE 4. NOW WHAT?
WHAT IS USER EXPERIENCE?
WHAT IS UX?
UX ENCOMPASSES ALL ASPECTS OF THE END-USERS INTERACTION WITH A COMPANY, ITS SERVICES AND PRODUCTS; AND THE QUALITIES THAT MAKE IT RELEVENT OR MEANINGFUL TO THAT USER.
WHAT IS USER EXPERIENCE?
WHAT IS USER EXPERIENCE?
HUMAN CENTRED DESIGN
WHAT IS USER EXPERIENCE?
PROCESS
BOILED DOWN
DISCOVER TEST ITERATE
WHAT IS USER EXPERIENCE?
WHAT IS THE CURRENT LANDSCAPE?
2005
2013
WHAT IS THE BUSINESS VALUE OF UX?
WHAT IS USER EXPERIENCE?
GOOD FOR THE TOP LINE
10-15% FULL REVENUE GROWTH
15-20% REDUCTION IN COST TO SERVE
Source: McKinsey
WHAT IS USER EXPERIENCE?
UX IS A COMPETITIVE ADVANTAGE
SOLD FOR $1B TO FACEBOOK
Source: McKinsey
WHAT IS USER EXPERIENCE?
UX IS DISRUPTIVE
$256M FUNDING $20M WEEKLY REVENUE 80,000 NEW CUSTOMERS P/W 450,000 ACTIVE USERS
Source: Techcrunch
UBER SHOULD FEEL MAGICAL TO THE CUSTOMER. THEY JUST PUSH THE BUTTON AND THE CAR COMES. TRAVIS KALANICK - CEO UBER
WHAT IS USER EXPERIENCE?
UX INCREASES ADOPTION & REDUCES CHURN
2013: 6M NEW GUESTS 250K NEW PROPERTIES 175K NEW HOSTS
Source: The Next Web
WHAT IS USER EXPERIENCE?
UX INCREASES CUSTOMER EFFICIENCY
30% INCREASE IN ENGAGEMENT AFTER ITERATION
45% OF USERS NOW HAVE A WISH LIST
Source: FastCo Design
UX ISN’T A SKILL-SET
UX IS A MINDSET