web marketingdoes that really exist?

we must have a website! everybody does- business environment at 1992

we must have a facebook page! everybody does

- business environment at 2009

Network?

Brand?

Expand?

Sell?

why to do web marketing?

Service?

Market?

Inform?

Listen?

http://searchengineland.com/search-illustrated-the-sphere-of-influence-14709

http://www.intentindex.com/mobile/

http://globalwebindex.net/wp-content/uploads/2010/05/Global-Map-of-Social-Web-Involvement-Global-Web-Index-2009.pdf

Customers?

Users?

Comunities?

R&D?

Press?

Public?

who’s your target audience?

it takes two to tango@LuSerrano

propósito:

CONVERSIÓNla experiencia es la historia,NO el producto

emoción + pasión

CONTENIDOque los usuarios se

apropian

panorama - diagnóstico

establece mensajes

identifica audiencias

genera experiencias

contar historias

http://jess3.com/the-world-of-social-objects

http://jess3.com/the-world-of-social-objects

http://jess3.com/the-world-of-social-objects

comprehensive look at SocialMedia activity among employees of the nation’s largest corporations

Score is based on average number of friends or connections across major social networksand average number of tweets, users following and followers per employee

http://www.pamorama.net/wp-content/uploads/2010/12/top-50-social-companies.png

SocialMedia +Mobile +e-Mail =web marketing

Scott Stratten @unmarketing

stop Marketing, start Engaging

@yoSoyTono