What!is!Whispler?!To!answer!this!question,!join!Sandra!as!she!goes!on!her!!social!shopping!spree,!!demonstrating!just!one!of!many!features!of!Whispler.

Social!Commerce!is!here.!For!you!the!future!of!viral!marketing!starts!now.!Whispler!rings!in!the!age!of!commercial!social!networking!and!serious!viral!marketing!for!every!existing!webshop.!Whispler!brings!!your!products!to!the!very!place!where!Internet!users!spend!their!time:!social!networks!and!communities,!blogs!and!forums,!in!short,!!the!epicenter!of!the!social!web.!

With just one click, shop visitors can publish the products in their social

network of choice. Thus, with Whispler the products are spread out in

the most powerful form – the personalized form. You can turn thousands

of social network users into advertisers and recommenders of your

products. The friends of the user find their way to your webshop and

engage in commenting and recommending your product in the social

web.

Benefits!of!the!Whispler!solution:!

» Your products are introduced into the social networks and commu-

nities: with Whispler.com your eCommerce solution becomes a real

commercial social network!

» The respective widgets can be embedded almost anywhere, for

example, in blogs, forums and content management systems!

» Clear-cut referral marketing: thousands of social network users be-

come your advertisers and recommend your products and promoti-

onal items in the social web!

» Cost-efficient and result-oriented online advertisement with viral

banners!

» Reach customers around the world and put your products on the

international market.

» Gain insight about your target audience and their interest in your

products: Comprehensive demographic data and statistics are right

at your fingertips.

1.!Recommend!and!commentWhispler allows members to discuss the products with their

friends.

2.!Whispered!Whispler!wishes!come!trueThe users are able to create public wish lists allowing friends to

have access to the best gift ideas for occasions such as birth-

days, Christmas, and weddings

3.!One!central!watchlist!for!all!shopsIn addition to the wish list, Whispler offers personal watchlists.

The user can bookmark products from different shops and plat-

forms to be displayed in one place.

4.!Show!me!what!you!own!and!I’ll!tell!you!who!you!are

One outstanding feature is the personal Whispler treasure chest.

Users can share with one another what they already own. Whether

the new BMW, the new Smart-Phone or a designer handbag, the

treasure chest is big enough. The personal treasure chest touches

the very nerve of social networks enabling the user to build his/her

identity around products.

Whispler!as!a!social!distribution!channel,!!the!members!are!the!engine.!!The!motives!for!users!to!favorite!a!product!with!Whispler!in!his/her!personal!profile!are!very!complex.!Essentially,!the!user!and!his/her!friends!will!perceive!it!as!user-generated!content!and!not!as!annoying!advertisements.!

Whispler!as!a!marketing!tool:!professional!analysis!and!real-time!statistics!Whispler!not!only!opens!the!social!networks!for!your!products,!Whispler!is!also!a!marketing!and!analytics!tool!for!online!retailers.!The!professional!visual!presentation!of!the!user!data!makes!Whispler!the!perfect!online!viral!marketing!tool.!

With!Whispler!you!can!get!reliable!demographic!data!and!statistics.!Track!the!progress!of!the!Whispler!distribution!channel!in!real-time.!In!addition,!you!receive!valuable!data!about!your!shop!visitors!such!as!age,!gender!and!place!of!residence.!Usually,!you!don’t!have!access!to!this!data!through!conventional!tracking!tools.!Whisper!evaluates!the!data!with!sophisticated!statistics!methods!and!gives!you!the!result!for!further!processing.!With!Whispler!you!are!no!longer!fishing!in!muddy!waters,!the!target!groups!for!your!products!become!clear!and!transparent!!

Whispler prepares the following demographic s ta t is t ics for you:

Product Whisples:

» map overlay

» timestamp of click (per day)

» quantitative reach

» qualitative reach

» top products

» flop products

» Traffic source

Target group/audience data (based on User SN data):

» Sex

» Age

» Place of residence

» Current location

» Language

» Relationship status

Benchmarking opt ions:

» unique/non-unique

» product/product groups

» shop/time period

» geography/demography

» compare two products

Prices!&!packages:!pay!as!you!go!You!can!choose!one!of!Whispler‘s!base!plans!that!best!suits!your!needs.!Furthermore,!you!decide!which!commission!model!fits!to!your!business!model.!We!are!planning!to!introduce!the!Pay-per-Order!and!Pay-per-Lead!payments!options!for!the!second!quarter!of!2010.!Until!then!we!can!offer!you!the!easy!Pay-per-Click!payment!option.

Whispler!base!plans

#!of!products

Detailed!statistics

Campaign!tools

Basis Business Viral

Introductory!offer!We are currently only offering a basic pricing model. We will charge you according to Pay-per-Click (PPC). This means:

the product price x 0.15% = Cost-per-Click (CPC), with a minimum CPC of 0,01 Euro and a maximum CPC of 1,00 Euro.

If!you!sign!up!with!Whispler!before!the!March!15th,!2010,!you!get!our!launch!special:!3!months!Business!Package!for!free!

* Whispler calculates in Euros; conversion to US dollars take place automatically based on the respective current exchange rate.

All prices given are net prices, plus VAT or other applicable taxes.

Choose your own Whispler package and get the optimum level of service you need:

current product

price

whispler

commisionCPC

6,66 Euro 0,15% 0,01 Euro

(minimum)

10,00 Euro 0,15% 0,015 Euro

20,00 Euro 0,15% 0,03 Euro

50,00 Euro 0,15% 0,075 Euro

100,00 Euro 0,15% 0,15 Euro

500,00 Euro 0,15% 0,75 Euro

666,00 Euro 0,15%

1,00 Euro (maximum

price per click)

Commission ExamplesBase!statistics 45 days 12 months unlimited

Base!price!(per month) free 30,00 Euro planned

unlimited unlimited unlimited

Export!as!CSV

12 months unlimited

...it!is!that!simple!to!turn!your!eCommerce!into!fully!operational!Social!Commerce!!

Select produktA Webshop visitor selects Product B

by clicking the Whispler button.

http://your-store.com

A good product with desirable features...

Preis: 413,90 Euro

Product

AA good product with desirable features...

Preis: 413,90 Euro

Product

BA good product with desirable features...

Preis: 413,90 Euro

Product

CA good product with desirable features...

Preis: 413,90 Euro

Product

D

1 Convert product dataKey data for “Product B“ is stored in the

Whispler database.

2 Select network or widgetUsers select a social network or a community, the

product is imported and published on Facebook, for

example, or integrated as an embedded-widget.

3

Publish the product in the network of friendsThe user’s network of friends can now see, comment on and recommend

the product or promotional item.

4

Whispler prepares extensive

and meaningful statistics

about the product and the

user for your webshop.

6

Clicks for a detailed view in the

web shop After clicking on a product, friends are trans-

ferred to the detailed view of the item in the

originating webshop.

5

Whispler!is!a!worldwide!and!cross-platform!meta-network,!which!consists!of!all!participating!webshops!and!numerous!social!networks,!communities!and!social!software!solutions!such!as!blogs!and!forums.!Whispler!provides!several!plug-ins!for!various!e-commerce!solutions.!We!are!working!diligently!to!deliver!a!large!spectrum!of!solutions!within!the!shortest!timeframe!possible.!For!a!list!of!currently!supported!shop!systems!please!visit!our!website!at!!http://www.whispler.com.

Contact!us!and!we!will!quickly!verify!if!your!system!can!participate!in!whispler.com.

Produkt

B

Start!now!with!social!commerce!Telefon:!+49!(0)89!416!177!95-0Email:!participate@whispler.comwww.whispler.com