"Southwest Michigan's Sports Leader"

YOU CAN ONLY REACH THE NEARLY

11,000 DAILY LISTENERS/FANS

WITH WSJM SPORTS

What is WSJM SPORTS? Who listens to WSJM SPORTS? Why WSJM SPORTS? Where is WSJM SPORTS? How can your business

engage them and become your best customers?

WHAT IS WSJM SPORTS?

95.7 & 1400, WSJM Sports, serving up 24 hours of sports with a STRONG emphasis

on the sports and teams that are important to the people of Southwest Michigan.  From

Detroit to Chicago and everything in between…. pro’s, college, high school.   And we’re partnering with some of the biggest names in Sports Media….. Fox

Sports,  Dan Patrick, Jay Mohr and others.  All headed up by longtime WSJM Sports

Director, Phil McDonald.

Facebook Page: Almost 1,200 fans

Website Views: Nearly 17,000/mo

Sports Coverage

Leader

High School, College, & Pro Sports

Play by play

Facebook Ads Avg. ReachFacebook Ads Avg. Reach

OCCUPATIONS

Home Spending: started or completed in the past 2

years.- Interior painting/wall paper- Landscaping or yard improvements- Plumbing- Exterior painting/staining- Deck/fencing- Energy conservation projects- Floor tiles or vinyl flooring- Installed windows or doors- Other home project(s)

HOUSEHOLD INCOME

PARENTAL STATUS

01020304050

$25k-$49k

$50k-$99k

$100k-$150k

40%

20%

36%

INTERESTS

MARITAL STATUS

1 Sports 6 Music2 Movies 7 Photos3 News 8 Travel4 TV 9 Home Decor5 Politics 10 Shopping

Civic Science Poll

Google Analytics

Civic Science Poll

Civic Science Poll

WHY TALK TO THESE LISTENERS?

EDUCATIONeBusiness Report

eBusiness Report

listeners  are employed as Owners, Managers or Professionals, employed as Trades people, employed in the Sales and Service industry and are also employed as Administrators or Clerical staff.

eBusiness Report

WHO LISTENS TO WSJM SPORTS?Barry- 54 yrs old from St. JosephA Driving services provider who LOVES sports! His interests include college football, swimming, baseball, nascar, golf, and travel. He’s been married 26 yrs. with no kids. He just bought a big screen TV for football season! Loves WSJM Sports because Phil keeps him informed about the local sports scene and the coaches show on sat mornings.  Fred- 60+ yrs old from StevensvilleHigh School Athletic Director who is married with 2 adult kids. Enjoys golf, swimming, hiking, camping, and baking. Recently purchased a new SUV and kitchen appliances. Loves WSJM Sports due to the Coaches Show, Live high school game broadcasts, Phil McDonald in the Morning!Dieter 50 yrs old from Benton HarborCAD designer who enjoys sports, piano, and choir. Currently single with no kids. He is building a brand new garage in the near future and loves WSJM Sports for the local high school coverage.

WHY THEY LISTEN?All the play by play and

sports coverage you can

count on!

Some of the key findings from the study include:1. Four of ten men are single, and more than 80% of them make the sole or key big-ticket decisions in their households. This segment of the male population is a hidden opportunity for marketers. They profile equal to or better than women in their decision-making power and are a significant opportunity for growth.

2. Even women agree that men should have major input in decisions about buying big-ticket items. In fact, six in ten women say that a recommendation from a spouse or partner is a deciding factor when making major purchases.

3. Six in ten men play a key role in the big-ticket item buying process. They either are the sole decision makers or play a key role in the purchase of items like homes, cars, and major appliances.The “Marketing To Men” survey was conceived by research and

consulting firm Jacobs Media

Men play a crucial role in purchasing decisions that defies

stereotypes40% are single 45% do not have kids36% have income

between $50-$100

Source: Nielsen Comparable Metrics Report Q3 2015. Based on Adults 18+

WHY WSJM SPORTS? Effective and affordable Radio allows people to multi-task while listening Unlike other traditional media, radio is still

considered relevant to the lives of consumers with its easy access, local programming, and reliable up to the minute information

Listeners feel an emotional connection to their favorite radio station and enjoy the engaging personal touch of local on-air talent who are often perceived as “friends”

Our marketing staff offers a systematic way to get measurable marketing results by developing custom branding campaigns

DEDICATED SPORTS COVERAGE

“Just wanted to give you some very overdue thanks and appreciation for all you do as an advocate for area high school athletics.  Our local communities, athletic departments and, most importantly, our student-athletes benefit greatly from the

countless hours of devoted energy and enthusiasm you genuinely portray. 

It has been an absolute pleasure having had the opportunity to work with you as a former varsity coach as well as an athletic administrator.  THANK YOU!” –Athletic

Director of Bridgman

Phil McDonald 6a-9a

THE ANNOUNCERS OF WSJM SPORTS

Dan Patrick 9a-NoonLegendary multi-platform sports host Dan Patrick entertains America every weekday morning on The Dan Patrick Show. The program is simulcast live on TV on DIRECTV's Audience Channel and on Fox Sports Radio Network. Dan is seen by over 1 million viewers weekly and is heard on 287 radio stations nationwide.The Dan Patrick Show features the most extensive A-list interviews from the world of sports and offers Dan's unique perspective and dry sense of humor on the top stories and personalities of the day.Dan may be best known as an anchor on ESPN's SportsCenter, where he hosted the show with Keith Olberman, Stuart Scott and Rich Eisen from 1989-2006.Rich Eisen Noon-3p

The Rich Eisen Show allows Eisen to use his engaging blend of insightful football analysis, with an offbeat mix of humor and pop culture while continuing to attract the most recognizable names in sports and entertainment.

Phil lives in St. Joe has been with WSJM and Mid-West Family Broadcasting his whole career. He’s a graduate of Lake Michigan Catholic High School and Albion College. Phil has covered high school sports for WSJM for many years. During the school year, Phil is the play-by-play voice for WSJM’s coverage of football and basketball games.  He also co-hosts “The Coaches” with Bret Witkowski on Saturday mornings from 8-10am, and hosts our High School Road Trip broadcasts Thursday mornings. Outside of work, you’ll probably catch Phil running around town, hanging out at the beach, or at Notre Dame and Cubs games. He is also heavily involved with Junior Achievement, Relay For Life, and Blossomtime.

THE ANNOUNCERS OF WSJM SPORTS

Big 10 Network 6-7p

Jay Mohr 7-10p

BTN is the premier destination for college sports fans everywhere to immerse themselves in the Big Ten experience as the first internationally distributed network dedicated to covering America’s most storied collegiate conference. BTN captures the Big Ten’s passion and tradition with unparalleled coverage of over 1,000 sporting events each year, including football, basketball, Olympic sports and championship events and award-winning original programming, in-depth studio analysis and classic games.

Starring actor, comedian, sports personality and radio host Jay Mohr, Jay Mohr Sports features the latest sports news, in addition to conversations with top athletes and celebrities. The live, daily sports talk and entertainment program is highlighted by Mohr's trademark comedic style and unique perspective as a multi-media star, coupled with his engaging personality and interaction with listeners.

Huge Show 3-6pBill Simonson has been on the Huge Radio Network and it’s flagship station 107.3 WBBL FM for twelve years. Prior to hosting the Huge Show, he spent twenty-two years as a talk show host on the radio in Oklahoma City, Tulsa, Austin, and Chicago. Outside of work, Bill is a father to five children. He enjoys golfing, playing basketball, and cheering on the Detroit sports teams. Although Bill has been a lifelong Tigers, Lions, Wings and Pistons fan, he grew up watching Michigan football and Michigan State basketball.

WSJM Sports is independent and locally owned and broadcasts out

of St Joseph-Benton Harbor. It has a 1,000 watt signal that extends in

Berrien County.

WHERE IS WSJM SPORTS?

OUR ADVERTISING WORKSRADIO IS LESS EXPENSIVE THAN MOST OTHER

TRADITIONAL MEDIA, ALLOWING ADVERTISERS TO EFFECTIVELY MAXIMIZE TARGETED REACH WITH

RESULTS DRIVEN FREQUENCY!

“The reason Medic1 went to the radio station was opportunity to do public safety messages which is pretty key to us. Branding on the radio station was important because we wanted people to know what Medic1 is and what Medic1 does. The experience has been favorable.”

Jack Fisher-Medic1

"Our experience has been a very positive one, because we have continued to receive more and more from people saying that they've heard us on the radio. We've done  a number of other things in an effort to brand our name and getting our name out into the community. A big part of that has been the advertisements that we've been doing on the radio, so I would highly recommend that.“

Tom Austin-Austin Tax & Financial

WHAT’S YOUR STORY…

Looking for fresh, new ideas. Maybe you’ve never

advertised on the radio before. We make it easy!

We design a radio campaign that’s clever and creative with messages that

help tell YOUR story.

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