By Sam Diament, John Karakelle, Brandon Schug

http://content.screencast.com/users/RogueSymphony/folders/Jing/media/f4469634-cf27-4fc7-9569-1a4a4601ebbb/2008-09-27_1413.png

http://content.screencast.com/users/Schug/folders/Jing/media/cb94374e-69f4-4d99-b365-36aaa57759e6/2008-09-27_1353.png

http://content.screencast.com/users/Schug/folders/Jing/media/6342bf87-380a-49a1-8243-09c605a2e0df/2008-09-27_1419.png

http://content.screencast.com/users/Schug/folders/Jing/media/2cc13678-33d3-4a56-aec1-ac91d660e74f/2008-09-27_1433.png

http://content.screencast.com/users/Schug/folders/Jing/media/f218c7a0-31d3-46ba-9198-5cd7146625ec/2008-09-27_1445.png

http://content.screencast.com/users/Schug/folders/Jing/media/92d166f1-6a97-4337-90f1-d8a63345f0d8/2008-09-27_1447.png

http://content.screencast.com/users/Schug/folders/Jing/media/e5394fa5-4c00-4cb6-814f-ae2d193cf587/2008-09-27_1517.png

• www.yelp.com/about• www.yelp.com/business• www.wikipedia.org• http://

www.bizjournals.com/sanfrancisco/stories/2006/10/02/daily35.html?from_rss=1

• http://www.techcrunch.com/2007/10/23/judys-book-to-shut-down-yelp-is-the-last-of-the-local-review-sites-still-standing/

• http://news.cnet.com/8301-10784_3-9759933-7.html• http://news.cnet.com/8301-13577_3-9880723-36.html?

part=rss&subj=news&tag=2547-1_3-0-5