Date post: | 13-Sep-2014 |
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Business |
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WHAT IS YOUR CHINA STRATEGY? Morry Morgan
CensorshipSelf CensorshipMedia CensorshipGovernment Censorship
StereotypesCuisineScholastic CompetitionDriving
LoopholesMy Chinese Wife
CONTENTS
MacroviewMicroviewCorruptionHRMarketingSalesPerpetuity
MACROVIEWWhat is the Chinese
Trade
A positive country?
Top 10 issues
1. Soaring commodity prices (59.5%)2. Health care availability and prices
(42.9%)3. Income and wealth gap (31.6%)4. Government corruption (29.3%)5. Unemployment (24.2%)6. House prices (24%)7. Retirement pension for the elderly
(16.6%)8. Food safety (15.9%)9. Education Costs (10.9%)10.Environmental Pollution (10.3%)
in China in 2011
Source: Chinese Academy of Social Sciences
It could have been
much worse
Laws are beginning
to stick
Why are you here today?
Topics most commented on
MICROVIEWWhat is the Chinese
What are the top 5 leadership qualities?
Capacity for passion
Perspective
Creativity
Organization skills
Teamwork
Persistence
Open-mindedness
IntegrityJonathan Byrnes, a Senior Lecturer at MIT,
writing for the Harvard Business School
ClarkMorgan “Leadership Quality Survey 2010” – 203 respondents
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2
4
6
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12
14
16
Qualities
Perc
enta
ge (%
) of R
espo
nden
ts
indi
cate
impo
rtan
tWho is the perfect leader?
CORRUPTIONHow relevant in China is
Case Study
Stern HuChen LiangyuPi QianSheng
Bo Xilai
HUMAN RESOURCES
What you need to know about
China has the lowest engagement (17%) and highest disengagement (29%) of all regions surveyed globally.
- BlessingWhite 2010/2011 Global Employee Engagement Research
“
”
Mexico ranked highest (75.8%) and China ranked equal third last (63%) alongside the UK.
- Hay Group employee engagement index
“
”
MRINew Challenges
Team CamaraderieWork/Life Balance
Aon Hewitt
Learning & Development
Company ReputationCareer Opportunities
Source: Network HR
vs.
“China costs more than the average worker in any other emerging Asian economy, excluding Malaysia and Thailand, when considering in terms of combined salary and welfare payment.” - Chris Devonshire-Ellis , China Briefing
“The Chinese robot market is currently growing at an annual rate of about 30%. China will take the lead among industrialized countries with projected sales of 30.000 units in 2014.”
- Wolfgang Heller, Infonaut AB
Case Study
Kimberly Clark
MARKETINGWhat you need to know about
879,000,000mobile phone users in
China
Source: China Internet Watch
457,000,000
internet users in China
Source: China Internet Watch
“98% is broadband!”
303,000,000
Mobile internet users in China
Source: China Internet Watch
Chinese aged 18 to 27 spend
almost 5 hours every dayon the web or e-
Source: China Internet Watch
58%of Chinese
spend 3 hours each day on the
internet
17%of Chinese spend
3 hours each day on watching TV
vs.
Source: China Internet Watch
In 2010, Taobao transactions totalled60 billion
USD(same as total trade between Australia and China)
Source: China Internet Watch
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What are internet zombies?
Topics most commented on
Antal InternationalFounded 19931440 FANS
RMG SelectionFounded 2010
31,000 FANS
Case Study
Norwegian Salmon
Norwegian Salmon Company
100,000+ FANS
4 replies
Why are the following advertisements illegal?
Can the media be bought?
Case Study
Spark09
Esquire and Bang & Olfsen
SALESWhat you need to know about
Venti Latte $5.70 USD
Venti Latte $3.70 USD
Gary Lock
eReposted 28,000 times on Weibo
US Ambassador
ClarkMorgan “Leadership Quality Survey 2010” – 203 respondents
Do you know your Chinese customer?
Ac-coun-tancy
Fashion FMCG Leisure Luxury Goods
Medical70
75
80
85
90
95
ChinaAP Average
% E
xpec
ted
man
agem
ent h
ires
What are the top 5 sales qualities?
Top qualities of your sales force
5
Product Knowledge
Ability to build goodwill
Ability to uncover needs
What are your Needs?
What are the needsof Chinese?
Legwork
“He means ‘Checking’!”
Following through/up on promises
PERPETUITYHow do you build