37
Thinking About 2 Growing Forces
Content Marketing
4
Increasing Visibility
Who’s Doing It?
8
Lead Generation & Nurturing
Shift From Push To Pull
9
Communities of
Action or Practice
Content Marketing & Community
Collide
Threat or Opportunity?
More Nimble
16
Free of Bias
Accessible and Shared
Consider
Suppliers
Self-Formed Communities
Event Planning LinkedIn
#AssnChat
Publishers
Hosted Buyer
What about
your industry?
5 Competitive Re-Actions
27
28
29
Who wins
the race?
Those that:
Put mission before profit
Attract & Engage Most
Influencers = Win
People will pay for content if it is so unique
they can’t get it anywhere else, so fast they
benefit from getting it before anyone else,
or so related to their tribe that paying for it
brings them closer to other people.
Seth Godin
