What Kicks my INTEREST in your STARTUP

Your STARTUP is like a beautiful lady

Waiting to be organized and ready to reach

‘ Customer is the KING , and the king should know ‘how does your

product or service solves his purpose’

’NT AND THERE ARE CERTAIN

SO THERE ARE CERTAIN

…FOR STARTUPS

Don’t tell your customer how great you are- Saying you have a great service, value or selection is a cliché……which isn’t unique

Clearly convey that your startup is the ONLY SOLUTION- Give yourself a ‘so what test’ and be receptive to compelling solutions

Don’t fall in the trap of making BIG CLAIMS- False temptations and empty jargons would only dilute the purpose

CUSTOMER SPECIFIC COMMUNICATION based on logical standing and preparation is the key- Take yourself to the GEMBA and understand the issues and challenges then give a solution

Don’t waste your time NETWORKING WITH STRANGERS- Working in big circuits of strangers is un-productive

Start Conversing with SMALLER AND SMARTER- Invite key people, be friends, don’t sell; try to help…..network would follow

Don’t dumb it down for the Social Media- Giving away of Strategies, tools, insights doesn’t diminishes demand or profits

Consumers perceives your real values with HOW MUCH YOU GIVE AWAY- They begin to imagine how much more you can bring out to them, being real customers

Don’t fall in the trap of CLUTTERED MEDIA- Banner ads only get a 1% Click and Facebook manages to be about half as good as that. That’s 99.96% of people not clicking on those ads. When the glass is only .04% full, you should start looking for a new container

They are going to Instagram, Tumblr, Pinterest, and Snapchat. In 2014 Tumblr overtook Instagram as fastest-growing social platform, and Snapchat is the fastest-growing mobile app, driven largely by Millennials and teens.

Where are the young social media

users going?

New can turn old very quickly - Friendster was a fad, Second Life was a fad, MySpace was a fad, and Facebook suddenly seems old school. Don’t connect the latest platform, which may be transient, with the larger phenomenon of digitally enabled social conversations. If you can figure out why people care about your product, you’ll have success regardless of the platform du jour.

Its all conversation inter-intra community- User to product, User to Brand & User to user

Engage

Audience

Value

Product

Brand

Now you have my INTEREST and Attention