The role of Local and community radio stations is to provide news within that geographical area. Most are clearly not nationwide so it may be limited to be listened in certain radius. Local radio station in Oldham is managed by volunteers meaning that night programmes are pre-recorded and played automatically. Compared to national news such as BBC news, Oldham Community radio broadcasts news that are trivial such as ‘Bus prices’, Family day functions etc. In addition to news the local radio station broadcasts competitions, free holidays and events happening in the local areas. Oldham community radio station aims to promote “community cohesion and deliver social gain to the residents of the area”. I think that with the diversity with ethnicity, race and religion in Oldham. The purpose to bring Oldham together can also bring in more listeners. In addition to news the local radio station broadcasts competitions, free holidays and events happening in the local areas. Besides Oldham Community radio station there is ‘The Revolution’ in Tameside that first aired 1999 broadcasting in Oldham, Tameside, Rochdale and parts of Manchester. ‘Tameside Community Radio’. Due to decline in audience and marketing the Revolution commenced a walk out, What kind of media institution might distribute your media product and why?
Transcript
The role of Local and community radio stations is to provide news within that geographical area. Most are clearly not nationwide so it may be limited to be listened in certain radius. Local radio station in Oldham is managed by volunteers meaning that night programmes are pre-recorded and played automatically. Compared to national news such as BBC news, Oldham Community radio broadcasts news that are trivial such as ‘Bus prices’, Family day functions etc. In addition to news the local radio station broadcasts competitions, free holidays and events happening in the local areas. Oldham community radio station aims to promote “community cohesion and deliver social gain to the residents of the area”. I think that with the diversity with ethnicity, race and religion in Oldham. The purpose to bring Oldham together can also bring in more listeners. In addition to news the local radio station broadcasts competitions, free holidays and events happening in the local areas. Besides Oldham Community radio station there is ‘The Revolution’ in Tameside that first aired 1999 broadcasting in Oldham, Tameside, Rochdale and parts of Manchester. ‘Tameside Community Radio’. Due to decline in audience and marketing the Revolution commenced a walk out, sometime late it was then bought by Steve penk and re-launched again as a independent/indie station.
What kind of media institution might distribute your media product and why?
The types of audience the revolution attracts 34-54 years old mostly male however have some schedule show for women such as knitting session. Tameside is very similar to Oldham community station due to their target audience. However the main difference between the two is how they are funded and how they use money to advertise. Tameside makes money by allowing companies to advertise through the website and radio station by the cost of £50 a week. Whereas Oldham Community radio station is funded thorough sponsors and donations. Oldham Community is owned by ‘BSKYB’ making it not an In-house local radio station. Oldham community get most of their news updates and jingle and technology feature made in London by ‘BskyB’ headquarters. So that may be the reason why some of the news broadcasts on OCR isn’t as locally relevant to people of Oldham by getting news that is happing in ‘Brighton’ .
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Here below is Screen shot TAKEN FROM Oldham community radio station aim
Since the Radio show will be broadcasted on OCR, our slotted time is 7am -9 am school strand for the ages between 14- 19 years old mixed genders who attend school or college. We have to keep up with today’s youth with trends, language and news that will keep their attention and news that they can relate to. I think that the News bulletin fits in well with OCR school strand because all the news stories and bulletin feature such as music all relate and affect the target audience. The hard news story is about education which is affecting those within the school strand. The soft story is also about sport and education affecting the school strand.
