Media InstitutionsWhat kind of media

institution might distribute your media product and why?

-Agnes Galek

What is a media institution?“A media institution is an established, often-profit based organization, that deal in the creation and distribution of advertising, entertainment and information services.”

What is Distribution?

“Distribution means to spread the product throughout the marketplace such that a large number of people can then buy it.”

What does it involve? • It needs a good transport system to take the products to different locations.• Good tracking system so therefore the product gets in the location at the right time and In a

good quality.• It needs good packaging, that takes the wear and tear of transport.• Tracking the places which the product can be placed so there is a maximum opportunity to

buy it.• A system which takes the products back from the trade.

BAUER“BAUER media reaches over 19 million UK adults every week.”Bauer has more than eighty influential media brands, spanning a wide range of interests.

This includes:

• HEAT• Grazia• MCN• FHM• Parkers• MATCH• Magic 105.4• KISS• 100• Kerrang• 4Music

“Our business is built on influential media brands with millions of personal relationships with engaged readers and listeners. Our strategy is to connect audiences with excellent content through our broad multi-

touch point brand platforms, wherever and whenever and however they want. Our wide portfolio of influential brands gives us advantages over pure play magazine or radio competitors.”

I would choose a company like Bauer to distribute my music magazine because they are a very well known and trust worthy, reliable production. I would like my magazine to be popular, well known and be sold in a variety of stores around the world other than just one. I think a media institution such as Bauer would produce a lot of copies of my magazine and distribute them very successfully.

I would like my music magazine to be popular/ easily recognized. I don’t want my magazine to be niche and be sold in certain shops because of it’s genre etc. I want ‘ABSOLUTE’ to be sold everywhere, that includes, news, supermarkets, clothing stores etc. This is why Bauer is a good choice for my music magazine because they would be able to provide that for me and my music magazine.

Furthermore, Bauer is a multinational company so my product would reach a big audience and create larger profits for the

magazine, rather than just sell locally.

IPC Media“With more than 60 iconic brands - including Decanter, Country Life, Horse & Hound, NME, What's On TV and Wallpaper* - Time Inc. UK (formerly IPC Media) creates content for multiple platforms,

across print, online, mobile, tablets and experiences.”

Types of magazines they distribute:

“The company also operates integrated publishing businesses that provide content marketing, targeted advertising programs, branded book publishing and marketing and support services.”

“Its influential brands include People, Sports Illustrated, InStyle, Time, Real Simple, Southern Living, Entertainment Weekly, Travel + Leisure, Food & Wine and Fortune, as well as more than

50 diverse at Time Inc. UK such as Decanter and Horse & Hound. Time Inc”

• I may choose IPC Media to distribute my magazine because again, it is a very popular, a big and a reliable successful company. They have also got very mainstream aspects which can suggest that their profits are very high and also get a wide range of audiences purchasing the products which they distribute.

• For my music magazine it’s the best to distribute with a company that is well know and large, which can help me create a good profit and get my music magazine to be well know and recognized easily.

MarketingIn order for me to market my music magazine the media institution who will distribute it will have to have a big budget otherwise it will not be possible to cover all the costs. This is why a large company such as IPC Media or Bauer would be a great institution whom could distribute my project.

• IPC Media distribute NME music magazine. NME has a wide range of marketing techniques such as their own website, adverts, podcasts and more.

• It would then help my magazine to sell fast within a wide range of an audience, and make profit. This is why a large institution Is needed to be able to do this without a problem.

Where can I pick up my copy?• I would like my magazine to be sold around the whole world, not just in one specific store. This is

where having a popular well known institution comes in because they have the money to afford all this without a problem. I want it to be sold at tours, festivals, clothing stores, Gaming/CD shops etc. It’s a monthly issue and the price of ‘ABSOLUTE’ is £2.99.

• In the magazine the audience will be able to win free concert tickets, signed CDs and even meet their favourite artists.

In stores

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