Date post: | 08-Jul-2015 |
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What Lies Beneath?The Power of Passive Data
Andrew JeavonsCEO, Survey Analytics
The word “telephone” is just wrong.
This is where consumers will live.
There is a lot going on....
TechdomeConsumers’ Digital Environment
Techdomegives context
Mobile Surveys
We can’t ask much:so it has to be relevant.
10-7-140
BIG Data…
Kinetic Data
Get up !
Breakfast - get to work
Work
Lunch
The Store
Wifi
Kinetic
Apps
When, where....all we need is why…
HomeHome
4G - 4G - outsideoutside
Why mobile behavioral data matters...
Why mobile behavioral data matters...
System 1 - FAST
Quick, instinctive – little recall
System 2 – SLOW
Deliberate, logical – maybe recall
Why mobile behavioral data matters...
The consumer and their Techdome.
Knowing when to ask questions and what about
is crucial.
With smartphones we can be at the point of purchase.
Smartphones are becoming the point of purchase.