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What major physchological processes influence consumer responses to the marketing program

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What major physchological processes influence consumer responses to the marketing program
Transcript

What major physchological processes influence consumer

responses to the marketing program

Perception

Learning

Memory

• Created by Rahul Palamuru, CBIT, during an

internship by Prof. Sameer

Mathur, IIM Lucknow.•www.IIMInternship.com


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