Date post: | 14-Jul-2015 |
Category: |
Technology |
Upload: | tamal-anwar |
View: | 163 times |
Download: | 0 times |
An ideal blog post should
1. Have a good headline
2. Easy to digest
3. Solve a problem
4. Actionable
5. Relevant
6. Timeless
7. Interesting
8. Worth sharing
1. Have a good headline
People have choice of 100s of articles
•In google search
•In twitter feed
•Blog reading software
•Email inbox
Make sure your headline is..
•Compelling (Tells exactly what it’s about)
•Actionable (Should make people want to click on it)
•Not misleading (Should be exactly about the content)
•Has keywords (For search engines)
Examples
•10 ways to do get rid of smoking
•How to save more money shopping
online
•My website got hacked, here’s what I
did to get it back!
2. Easy to digest
•Separate your text into smaller chunk
of paragraphs
•Use relevant images and video
•Use sub-headlines
•Use bold/italic tags emphasize
something
3. Solve a problem
People have problems, your blog post
should solve it
•When people needs a solution, they
search on google
•If your blog post does a good job solving
the problem, it will come up on search
You can find these ideas by
•Listening to your audience what they
want to learn, what are their pain
points
•Reading forums and see what people
talk about often
Then make a solution
•Write a blog post/make a video
exploring that problem
•Give ways to solve that problem,
share tips
•Share a real life example
If your blog post does that
•Then it will come up on google, bing,
and yahoo search
•It will be shared on facebook & twitter
•It will be recommended on forums,
chat communities, blogs, and via word
of mouth
If you sell Air Conditioning
•You can write a post on how to self
install the AC
•How to take good care of the AC
•How to cut down electricity bills when
using an AC
4. Actionable
Your blog post should let people
perform an action straight away
•A recipe or a tutorial is a perfect
example f such posts
•You want people to do something after
they read your blog post
How to install an AC, Step by Step
•This post will give them the exact
steps they need to perform something
•How to/Tutorial posts get read and
shared the most
5. Relevant
If you sell AC’s for a living, make sure
your blog posts are related to that
topic as well
When a reader comes to your blog
and read a post on the AC, he/she
wants to read more about it
DO’s & DONT’s
•Cover the same topic
•Stay relevant to your original topic
•Should not write off topic such as if
you are covering Golf on your blog, do
not write about Football
6. Timeless
Creating awesome blog post is a lot of
HARD WORK.
•So always try to stay timeless
•If you write a post in 2015, make sure it
can be used even in 2017
7. Interesting
Make your blog posts fun to read!
•Write it in a way that you are talking to a
friend
•You are a human, share what happened
when you tried it
•They are not reading a manual, so use
simple sentences & words
8. Worth Sharing
Make a resource that people must
share with their friends!
•Genuinely help people with solutions
•Make it easy to share by inserting social
sharing buttons
•Ask them to share with a Call To Action
An ideal blog post should
1. Have a good headline
2. Easy to digest
3. Solve a problem
4. Actionable
5. Relevant
6. Timeless
7. Interesting
8. Worth sharing
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