“what makes a successful website”
Michael FitzGerald
today’s talk:concept. design.
user experience.
©xap
properly engagingwith your dev team
the ‘brief’ meeting
not a designer, not a developer
simple two step process...
(from Seth Godin)
step one: open all doors. consider as
many options as possible, then add
more.
step two: relentlessly dismiss, prune and
eliminate. ship.
no building in step 1.
if you have new ideas in step 2...
record for v2
you’re only judged on what’s there.
that warm and fuzzy feeling
get it right before a single byte of code is written.
example...
“search engine friendly” is not an
afterthought.
no wireframe preview.removes the ‘wow’
hierarchy:users don’t read.they scan & zoom.
key pages design.templates
01 4567 456vs.
01 4567 456
learn. it’s easy to change
reviewing designs:never on print!
only in the browser.
feedback:complaining is
good.becoming a
designer, not so good
uxuser experience
if design is all about the ‘visible’, then ux
is the ‘invisible’
ux saves the user from thinking unnecessarily
the ux belongs to the user.
improve it with service design
service design+
-
copy: words are the soul of ux
“message sent”“report spam”
your site is the start of the
‘conversation’.make it easy for
them to continue.
...chat/use/type first, then add the logo.
“I have this feeling _______ site
went live.”
thank you for listening.
Michael FitzGerald