Date post: | 09-May-2015 |
Category: |
Technology |
Upload: | maggie-mcmahon |
View: | 206 times |
Download: | 1 times |
What makes Snapchat so successful?
It is the 19th most
popular free app
of all time
Over 50 million
Snapchats are sent daily
There are over 26 million American Snapchat users
77% of college
students use Snapchat daily
Facebook reportedly offered to buy Snapchat for
$3 Billion in late 2013
TechCrunch blog named Snapchat the “Fastest Rising
Startup” of 2012
So….what are the characteristics that make Snapchat so
authentic?
#1:Snapchat is personal.
It’s more intimate than a text.
“Opening a Snapchat feels like unwrapping a present. You never know what you’re going to get.”
The drawing tools & captions help to
personalize your picture.
#2:Snapchat is exclusive.
You send Snapchats to your phone contacts.
People stop what they’re doing to look at a Snapchat.
People sometimes wait to open a Snapchat until they are alone so they
can appreciate the picture more fully.
#3:Snapchats are temporary.
Snapchat is known as an ephemeral social media.
Because the images disappear, they make you pay closer attention.
“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the
full range of human emotion—not just what appears to be pretty or perfect.” –Evan Spiegel,
Snapchat CEO