Date post: | 12-Apr-2017 |
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Health & Medicine |
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IM Associates
2017
Don’t miss out on Mobile Health!
Are you ready?
Today’s challenges require adequate solutions
If you recognize the following situations, mHealth might be what you need …
• The role of the physician is changing, mainly in chronic diseases. The patient gains power. Are you looking for ways to integrate this evolution in your market approach?
• Patients are doing more self-monitoring. This process generates a huge amount of data. Would you like to gain insight into patient behavior and preferences, and make your pharma commercial processes more efficient and patient-tailored?
• In forecasting, compliance and switch behavior are often unknown. Moreover, compliance is often an important sales driver but difficult to improve. Does your organization have a compliance and loyalty strategy?
• ‘Value beyond the pill’ projects require project management, analytical and implementation skills, as well as expertise in this environment. Do you have these competences in-house or do you need an experienced partner?
Ask IM Associates for advice! We know the answer.
15-Mar-17© 2017 IM Associates: powering mHealth
mHealth is a booming trend(Figures European Commission)
15-Mar-17© 2017 IM Associates: powering mHealth
Source: Mobile Health consultation response 2014 - EuroHealthNet
Individuals and organizations use hundreds of health-related apps, devices and wearables
Adidas MiCoach Heart Rate Monitor
Calorie Counter by Fat Secret
Fitfy50 Glucose Meter 2.0**
Fitbit Charge
GarminForerunner 205
iHealth Wireless Blood Pressure Monitor
Withings Smart Body Analyzer
MapMyWalk
Thesetechnologies continuouslygather data
Health Apps
Wearables
Medical devices
© 2017 IM Associates: powering mHealth 15-Mar-17
What is the potential
value for your organization?
Gain high-value insights Engage your customers
Create ‘beyond the pill’ value for the patient
mHealth can bring added value in many areas
© 2017 IM Associates: powering mHealth
Engaging pharmacists- Reinforce their role in
treatment adherence and pharmaceutical care
- Improve patient loyalty
Engaging prescribers & hospitals- Create awareness through
monitoring- Support patient journey- Provide statistics
Supporting management of chronic diseases
- Diabetes, hypertension, cholesterol, osteoporosis, obesity, addiction…
Scanning market potential- Extrapolate patient
statistics- Support forecasts
Analyzing patient dynamics- Initiation- Switches & substitution- Treatment adherence
Managing studies- Monitoring disease
evolution- Collect treatment data- Observational studies
Engaging payers- Support health-economic files- Build cases through bservational
studies
Increasing treatment adherence
- For poly-medicated patients- For complex treatment schedules
Powering the mobile health data
Creating awareness & support wellness
- Encourage better lifestyle- Monitor evolution
15-Mar-17
Which added value to define for the patient, the HCPs and the company?
We all feel pharma can play a role in mHealth, but hurdles need to be overwon
15-Mar-17© 2017 IM Associates: powering mHealth
How to ensure privacy of the patients? What legal
steps shall we take?Do we need to pass an ethical
committee?
Do we need to develop apps or can we combine existing
technologies?
How to defend a mHealth project?
How to create a P&L of a possible project?
How to organize patient
recruitment?
The fragmented landscape makes it difficult to focus
15-Mar-17© 2017 IM Associates: powering mHealth
IM Associates makes it happen
We build an expertise bridge between all players in the field and the needs in a pharma environment
15-Mar-17© 2017 IM Associates: powering mHealthIn
sights
Valu
e beyo
nd
th
e pill
Engagem
ent
What do we offer in this context?
15-Mar-17© 2017 IM Associates: powering mHealth
Sourcing- Preselection solutions & vendors
- Budget tendering
Supervision & monitoring of implementation
(3rd party vendors)
Insight generation- Patient insight studies
- Impact studies
Concept definition
- Solution; Value Proposition; Objective; Roll-out plan.
Tactical plan- Setup tactical plan to get the most
out of your investment
mHealth Readiness workshop
- Create mHealth ready organization
Digital roadmap- Develop a roadmap.
mHealth business planning
- ROI analyses of mHealth projects
Patient recruitment programs
- ROI analyses of mHealth projects
Study design and hospital partnering
- Partner ethical committee- Create study design together with
university
Is your organization ready for mobile health?Figure it out, together with IM Associates. Sign up for a 1-day mHealth Readiness workshop andfind out how we can make it work for your business!
Gain insights into:• The mHealth landscape
• mHealth in Belgium
• Possible mHealth projects
• The importance of customer engagement
IM Associates will help you make ‘mobile health’ and ‘patient value’ part of yourbusiness strategy.During the workshop we will develop a first roadmap towards YOUR mHealth ready organization.
Contact us @ [email protected] can’t wait to hear your story.
Sign up for a mHealth Readiness workshop!
15-Mar-17© 2017 IM Associates: powering mHealth
We are ready to advise you!
Bart Bierinckx
CEO
+32 16 22 47 43
Thomas Euben
Team Leader
+32 16 22 47 43