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Strategies and Sustainability Lorrie Jackson and Rob DiMartino finalsite Harnessing Social Media in the Advancement Office Workshop September 19, 2011
Strategies and Sustainability
Lorrie Jackson and Rob DiMartinofinalsite
Harnessing Social Media in the Advancement Office WorkshopSeptember 19, 2011
What prevents you from succeeding?
We’ll explore…
• How do I plan my work?• What do I share & when?• How do I respond?• How do I stay sane?
HOW DO I PLAN MY WORK?
Ask Questions…
• Where is my call to action?• What is my pathway to that call to action?• Whom am I trying to influence to act?
Forming a Plan
For Each Goal…
Website Meets Social Media
Website Meets Social Media
Website Meets Social Media
Website Meets Social Media
“It’s what happens after the like that matters.”
-Carie LewisDirector of Emerging MediaHumane Society of the U.S.
WHAT DO I SHARE AND WHEN?
Conversation Questions
Ask for FeedbackPhotos and video
Polls
ticker tape
news-focused
link everything
not a conversation
listen for concerns
Choices…Choices
Automation• Saves you time• Great for one person shop• Be proactive• Plan a campaign
Authenticity• Feel more “in the moment”• Less canned• React to real events
Solution: Blend the two!
You must be relevant, interesting, Concise, responsive, and provide value to your fans.
-Carie Lewis
HOW DO I RESPOND?
It’s not a gripe. It’s feedback.
- Tim McDonoughformer Admission Director
Xaverian Brothers High School
HOW DO I STAY SANE?
You Can Do It
• Delegate• Collaborate• Automate• Differentiate
AND FINALLY…
“You may not have time for social media but social media has time for
your organization.”
--Carie Lewis
QUESTIONS?
Lorrie Jackson and Rob DiMartinoTwitter: LorrieJ or [email protected] or [email protected]
