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~ 1 ~ GSR2R Phone: 020 3178 8118 |Web:http://gsr2r.com Email:[email protected] z What Richard Branson Can Teach Recruiters About Social Media Prepared by: Cheryl Wing
~ 1 ~ GSR2R
Phone: 020 3178 8118 |Web:http://gsr2r.com
Email:[email protected]
z
What Richard Branson Can Teach Recruiters
About Social Media
Prepared by: Cheryl Wing
~ 2 ~ GSR2R
Phone: 020 3178 8118 |Web:http://gsr2r.com
Email:[email protected]
OK I admit it I am a huge Richard Branson fan. I know I have mentioned him before-mind
you he is a multi-millionaire and pretty successful, so worth listening to don‟t you think?
Back to Richard. I am an avid reader of blogs, tips, and advice on recruitment and generally
how to be a worthwhile human being. Last week I was browsing on line and discovered some
ideas on using social media from the man himself. Well, maybe his team!? Anyway they
made sense and it made me wonder how this can translate in the context of social media for
recruitment consultants.
As a well-known recruitment to recruitment agency based in London we talk to a lot of
savvy recruiters who are always looking for new and different ways to stand out when they
go for new roles. Bringing knowledge and skills on social media might just be one of them.
With that aim in mind here aresome ideas on how to use social media translated for
recruiters.
~ 3 ~ GSR2R
Phone: 020 3178 8118 |Web:http://gsr2r.com
Email:[email protected]
1. Tell stories
We all love stories, it is wired into us from birth. Going back over twenty thousand years
stories are how we communicated with each other in our bijous caves. Paintings dating back
thousands of years were discovered and point to how we communicated with each other. All
well and good though why do they work?
Researchers in Spain discovered that when we are being told stories various parts of our brain
are activated that never light up when we are watching a boring power point presentation. So
start sharing and telling stories on social media and watch the magic start to happen. Send a
link to a post on your website; with today‟s technology that is pretty easy to do. Every
recruiter has hundreds of stories to share.
2. Don’t use social media as just another job board
~ 4 ~ GSR2R
Phone: 020 3178 8118 |Web:http://gsr2r.com
Email:[email protected]
Before you shout; “rubbish” hear me out. Social media and particularly social networks are
great ways to „engage‟ with potential clients and candidates. There is a saying when it comes
to doing business with anyone in today‟s new economy, people need to get to know you first,
then they like you then trust happens and only then are they more likely to „buy you‟ or your
recruitment company.
By just posting jobs this won‟t happen. Nobody likes to feel pressured all the time. Recruiters
that just post jobs and nothing else are surrounded by a terrible smell; it‟s called desperation
and the best clients and candidates can sense it a mile off.Yes post jobs, just make sure you
post other content as well.
3. Choose your channel-LinkedIn, facebook, Twitter
For many of us LinkedIn is our main social networking marketing channel. It makes sense to
stake your claim there. Twitter is on the rise now as a serious business tool. Refer to number
2 here please! The minute I connect with you don‟t say;” please like my facebook page or
check out our job board”.
I am an open recruiter who is used to getting pitched and that approach turns me off totally.
Many clients and candidates will be switched off by that approach, so think about how you
start the communication piece on Twitter. What about facebook? It depends on your market. I
know of quite a few recruitment companies that are rocking it on facebook. Why? Because
that is where their market it is.
Next steps then. Think before you post and have a plan; it really is worth your time.
~ 5 ~ GSR2R
Phone: 020 3178 8118 |Web:http://gsr2r.com
Email:[email protected]
GSR2R Your Award Winning Expert Rec to Rec Agency – With a Different Approach
At GSR2R we opened the doors for business in July 2001, placing the first of thousands of Recruitment Consultants just days later. Since 2001 we’ve celebrated more than 10 years as the established Rec to Rec company recruiters go to when they are looking to move.
Since GSR2R started as a Rec to Rec consultancy the recruitment industry has changed. However, one thing remains the same, which is that GSR2R provides the highest quality Rec to Rec service to our clients and candidates. We keep to our vision of providing an uncompromising service, working with the best candidates and clients the industry has to offer.
Isn’t it nice to finally find a Rec to Rec company that has recognised experts in the field? Ready to take action now? We have vacancies in ALL the fastest growing sectors, call us on 020 3178 8118.
At GSR2R our drive and determination to become the leading name in the Recruitment to Recruitment sector has helped us build long-standing connections with our clients and candidates. These relationships are the foundation of our business success today.
Winning the Best Recruitment to Recruitment Award for Outstanding Excellence in 2007, we are told that our approach is refreshing. We operate with the same principles that we always have – to be the best at what we do and put passion into how we do it.
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