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What Should EPR for Packaging Look Like?
• Susan Hubbard, Principal, Nothing Left to Waste, CRADLE2 Steering
Committee - Minneapolis, MN
• Eric Lombardi, Executive Director, Eco-Cycle - Boulder, CO
• Susan Collins, President, Container Recycling Institute - Culver City, CA
• Gary Liss, Grassroots Recycling Network (GRRN) Board member, Chair of GRRN EPR Committee - Loomis, CA
• Usman Valiante, Partner, Corporate Policy Group, Ontario, Canada
• Matt Prindiville, Associate Director, Product Policy Institute - Rockland, ME
EPR for Packaging: 101
Background, Perspective, Insight
Matt Prindiville
March 7, 2013
Bright spots:
• Several US Cities > 70% diversion rate
• California: 65% diversion rate
• Container Deposit Laws = 80% avg. recycling rate
Problem: “Design for the Dump”
* Source - US EPA Municipal Solid Waste: Facts and Figures
Problem: Packaging Waste
All Other Waste
Recycled48%
Wasted52%
* Source - US EPA Municipal Solid Waste: Facts and Figures
Packaging + Printed Paper
Printed Paper14%
Packaging 30%
All Other Waste
56%
* Source - US EPA Municipal Solid Waste: Facts and Figures
Problem: Low Recovery Rates
US Paper Recovery
Rate
US Aluminum Recovery Rate
US Glass Rcovery Rate
US Plastics Recovery Rate
0
10
20
30
40
50
60
70
62%
49%
33%
13%
27 million tons = 178 lbs./person
640 million trees = 915,000 acres
Enough aluminum is discarded annually to produce 25,000 Airbus 320 planes
Costs to our Communities
• Avg. Tipping Fees = $50/ton
• Avg. Collection Costs = $85-$250/ton
• Landfilled or Incinerated: 165 million tons
• 1/3 packaging
Bottle Bills: the Original EPR
• Early 1900s: Started Voluntarily by Beverage Industry• Refillable Glass Containers
• 1974: First Bottle Bill Passed in Oregon • Today: Ten State laws• Eight run by Beverage Companies = EPR
• 80% Average Recycling Rate
•
76 EPR Laws in 32 States
Industry: 60% of PET by 2018
Industry: 50% of PET, Glass and Aluminum by 2018
Company: 50% of PET, Glass and Aluminum by 2015
As You Sow: Shareholder Resolutions
“We’ll support EPR for Packaging in exchange for your bottle bill.”
2010: False Choices…
16-Month Stakeholder Dialogue:• Brands• Domestic Manufacturers• Government Officials• Public Interest Groups
Building Business Support
Nestle Waters
Developing Policy Rationale
Supporting Legislation: RI, MN
EPR Ecosytem: Business
• Brands: Mostly Opposed or “On the Fence”
• Retailers: Keep Recycling out of our Stores
• Manufacturers: Desperate for Clean Material
• Haulers/Processors: Don’t Want to Lose Control
EPR Ecosystem: Government
EPR Ecosystem: Public Interest
Phase 1 (by 2015)• Packaging• Printed materials• Mercury containing lamps• Other mercury-containing products• Electronics and electrical products• Household hazardous and special wastes• Automotive products
• Phase 2 (by 2017)• Construction materials• Demolition materials• Furniture• Textiles and carpet• Appliances, including ozone-depleting substances (ODS)
Canada EPR Action Plan
CHANGE Coalitions
24 EPR Laws
Chem. Reform
Multi-State Mercury Campaign Mercury Phase-out13 EPR Laws
CRADLE2 = 57 orgs in 23 states
• Get the Policy Right
• Organize in Battleground States
• Engage the American Public
Packaging Strategy
1. Establish producer responsibility as the primary approach for managing each type
of discarded packaging
2. Drive source reduction and phase out the use of non-reusable and non-recyclable packaging
3. Prohibit incineration of packaging materials
4. Set high environmental standards and let innovation happen
5. Set and enforce reuse and recycling targets by commodity type, not in aggregate.
Packaging Platform
6. Require accountability and transparency, and ensure the public’s right to know
7. Provide convenient, no-charge options for consumers to reuse or recycle packaging
8. Include packaging from multi-family, public space, events, restaurants, and office and institutional settings, not just single-family households
9. Ensure clean streams of materials and require recovered packaging to be put to its highest and best use
10. Build on high performing reuse and recycling infrastructure, and grow American jobs and promote local economic development
Packaging Platform
Matt PrindivilleAssociate [email protected]