WHAT SMALL BRANDS CAN

LEARN FROM HIGH

SCHOOLERS ABOUT SOCIAL

@jerryzhang222

Social media limbo

@jerryzhang222

Getting likes and follows

Energizing the base

Execution

Conversion

Abandon ship

ROADMAP.

@jerryzhang222

Why do I like or

follow?

@jerryzhang222

Convenience +

Cha-Ching +

Community +

Content

Width =

@jerryzhang222

CONVENIENCE

@jerryzhang222

CHA-CHING

@jerryzhang222

COMMUNITY

@jerryzhang222

CONTENT

@jerryzhang222

@jerryzhang222

@jerryzhang222

MEASURE

EVERYTHING!

@jerryzhang222

WHO CARES?

@jerryzhang222

Convenience

Connection

Craving

CONVERSION

@jerryzhang222

ABANDON

SHIP.

@jerryzhang222