WHATTHE HECK IS CONTENTMARKETING?The straight definition!

Comezzo Marketing Technology Pvt. Ltd. www.comezzo.com

of B2B marketers use contentmarketing"

less than traditional marketingcosts"

generates about 3 times as many leads thantraditional marketing"

of consumer's buying decisions areinfluenced by custom content”

of marketers who blog see positive ROIfrom their inbound marketing"

INDUSTRY REPORTS

CONTENT

MARKETING

BUZZ

93%

62%

3X

82%

61%

02

WHAT ISCONTENTMARKETING?

"Content Marketing is an approach where brands

leverage the power of, RELEVANT, USEFUL

& CUSTOMER-CENTRIC CONTENT coupled with

extensive DISTRIBUTION to the right audience

for growth of their Brand and Business"

Great + useful + relevant content

Great distribution, outreach

Engaged &converting

users

03

THE GREATCONTENT

Addresses CONSUMER NEEDS

(meeting buying objectives & make WELL

INFORMED BUYING DECISIONS)

A bridge between the BRAND and CONSUMER

across common conversation points

Enabling content and not a loud sales

Consists of IMAGES, ARTICLES, STORIES,

VIDEOS, INFOGRAPHICS and more

04

CONTENTMARKETING OBJECTIVES

Content Marketing is effective across

all phases of consumer buying cycle

and can serve multiple objectives

across lifecycle of customer’s

relationship with the BRAND.

BRAND CUSTOMER

RELATIONSHIP

New Acquisitions

BrandPromotion

Top-of-mindBrand Recall

EngagingCustomers

Drive Referralfor Content

ThoughtLeadership

05

HOWITHELPS BRAND?

An efficient content marketing practice can

have many advantages for Brands as follows:

It makes the brand participate in discovery of potential

consumers and generates context specific awareness of

Brands to a wider audience

It presents the Brand as a well-wisher and thought leader

in respective space and enhance equity of respective brand

It engages (potential) customers of Brand, strengthens its

positioning as a leader in the space and evolve them into

various stages of lifecycle and consumption

An effective content marketing practice with right call to

actions and analytics can create highly evolved funnel of

conversion from potential to real customers of brands and

enhance repeat consumption

06

TO DISCUSS YOURCONTENT MARKETING STRATEGY,TALK TO US. NOW!

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Helping brands to lead with content