Date post: | 10-May-2015 |
Category: |
Education |
Upload: | ctsi-at-ucsf |
View: | 541 times |
Download: | 0 times |
Social Media & Science, Part 1:
What to Write on Twitter
Katja Reuter, PhDAssociate Director of Communications
Clinical and Translational Science Institute (CTSI)University of California, San Francisco (UCSF)
Sunday, June 10, 2012
Half a billion registered Twitter users
generate175 tweets a day, 11 tweets per second.
Data May 2012
Sunday, June 10, 2012
Tweets “Worth Reading”
36% of tweets are worth reading
39% are OK
25% are not worth reading
Ref. Quality ranking of 43,738 tweets by users www.cs.cmu.edu/~pandre/pubs/whogivesatweet-cscw2012.pdf
Sunday, June 10, 2012
Make your tweets count!
Here are 10 tips: What to do and what to avoid...
Sunday, June 10, 2012
What to Share
1. Share links: Tips, novel information, interesting facts, stats, quotes.
Sunday, June 10, 2012
2. Provide context, insights, perspective.
What to Share
Sunday, June 10, 2012
3. Invite questions from followers: Users see crowdsourcing via questions as one of Twitter’s core functions. Ref. www.cs.cmu.edu/~pandre/pubs/whogivesatweet-cscw2012.pdf
Bradley Voytek, PhD, is a Post-Doctoral Fellow at the University of California, San Francisco.
Communities Specialist for nature.com.
What to Share
Sunday, June 10, 2012
4. Ask followers to do something. (e.g., answer a question, sign a petition, see a link)
What to Share
Sunday, June 10, 2012
What to Share
5. Answer questions: Help solve problems, send supportive comments, and join the chat. Example shows inter-organizational conversation between programs.
Published via CTSI’s Early Translational Research (ETR) program.
Add-on response from CTSI Communications team.
Sunday, June 10, 2012
What to Share
6. Share random thoughts: A moment of introspection to inspire others. Tweets that are interesting, surprising, and “funny” are rated worth reading.
Sunday, June 10, 2012
What to Share
7. Dare to self-promote: Twitter users find self-promotion useful when it provides helpful information and links. (Ref. www.cs.cmu.edu/~pandre/pubs/whogivesatweet-cscw2012.pdf)
“80-20 rule”: 80 percent not self-promotional content, 20 percent self-promotion.
Sunday, June 10, 2012
What to Share
8. Promote, encourage, and support others.
.
Sunday, June 10, 2012
What to Share
9. Add images to your tweets: Research shows that pictures make content memorable. People have the most impact. (Ref. http://www.popphoto.com/news/2011/05/mit-study-shows-people-make-memorable-photography)
Sunday, June 10, 2012
What to Avoid
What are you doing right now? There is no need to answer this unasked question.
Puns: If readers don’t know immediately what a story is about they’re less likely to click on the link. Focus on the facts.
Opinion/complaint: Avoid it, unless the remark is especially witty and useful.
Conversation pitfalls: Avoid including personal responses in general tweets. Use direct messages for personal responses. Don’t retweet one-on-one conversations.
“Butterfly syndrome”: Focus on a topic, theme or question related to your expertise.
Sunday, June 10, 2012
CTSI is a member of the National Institutes of Health-funded Clinical and Translational Science Awards network.
Under the banner of "Accelerating Research to Improve Health," it provides a wide range of services for researchers, and promotes online collaboration and networking tools such as UCSF Profiles.
Sunday, June 10, 2012
Katja Reuter, PhDAssociate Director of Communications
Clinical and Translational Science Institute (CTSI)University of California, San Francisco (UCSF)
ctsi.ucsf.eduhttps://twitter.com/CTSIatUCSF
Sunday, June 10, 2012