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What Unilever wants from the IoT. Jeremy Basset, IoT14

Date post:	01-Jul-2015
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'73% of brands could disappear tomorrow and consumers wouldn't care.' This is Unilever's biggest challenge, and they see real opportunities to use IoT to make their brands more important for consumers everywhere. In this talk from IoT14, Jeremy Basset considers the main value that IoT technologies can offer Unilever

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THE CONNECTED HOME . @JEREMYBASSET Global Marketing Director

Transcript

Page 1: What Unilever wants from the IoT. Jeremy Basset, IoT14

THE CONNECTED

HOME . @JEREMYBASSET Global Marketing Director

Page 2: What Unilever wants from the IoT. Jeremy Basset, IoT14

Page 3: What Unilever wants from the IoT. Jeremy Basset, IoT14

“73% of brands could disappear and consumers wouldn't care”

Havas, 2013 Meaningful Brands Research

Page 4: What Unilever wants from the IoT. Jeremy Basset, IoT14

cB4L

Page 5: What Unilever wants from the IoT. Jeremy Basset, IoT14

Page 6: What Unilever wants from the IoT. Jeremy Basset, IoT14

ENGAGING conversation

Shared EXPERIENCES

Enhanced UTILITY

Page 7: What Unilever wants from the IoT. Jeremy Basset, IoT14

ENGAGING

Personalised > Personal Broadcast > Contextual Always on > Always relevant

Page 8: What Unilever wants from the IoT. Jeremy Basset, IoT14

EXPERIENTIAL

Desirable Interactive Sharable

Page 9: What Unilever wants from the IoT. Jeremy Basset, IoT14

UTILITY

Product as a service Multidimensional Appreciated

Page 10: What Unilever wants from the IoT. Jeremy Basset, IoT14

ENGAGING conversation

Shared EXPERIENCES

Enhanced UTILITY

Page 11: What Unilever wants from the IoT. Jeremy Basset, IoT14

KIT

CH

EN

BAT

HR

OO

M

IN S

TOR

E

OU

T O

F H

OM

E

Page 12: What Unilever wants from the IoT. Jeremy Basset, IoT14

PIONEER PILOT PARTNER

@UnileverFoundry

Page 13: What Unilever wants from the IoT. Jeremy Basset, IoT14

THE CONNECTED

HOME . @JEREMYBASSET Global Marketing Director

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