Genius
Magic
Results
Event Managers don’t need to understand people.
They are just really good at logis8cs.
That’s u)er crap!
Here’s why …
In the past … a good event manager was someone who was
really efficient, knew all the venues around town, around the country and even around the world and could find a supplier for just about anything from
their liEle black book.
An event manager was the most organised person around.
Well, that’s just not good enough anymore. Today, being a good organiser is
just a 8cket to the game!
Your event manager must interpret the strategic objec0ves of your event and then collaborate with you (the client) to
deliver the required event results
Before we design any event, we need to understand what the audience needs to
know, feel and do in the days, weeks and months a:er the event.
And the key to achieving this is collabora0on. ANer all, no one knows more about your
business, culture, language and people than …. you, the client.
What a skilled event manager brings to the table, are • our skills as crea8ve communicators
• our ability to engage an audience at both an intellectual and an emo0onal level.
And the best results come from robust discussion. Challenging ‘tradi8onal thinking’.
Not necessarily running with the first idea that pops up.
When viewed in this way, an event is really a campaign that starts way before the conference, product launch, internal presenta8on, gala
awards dinner, or Christmas party, and certainly doesn’t end once the audience
has leN the venue … in fact that is only the beginning.
Genius: The ability to think clearly, concisely and crea8vely across the mul8ple levels that make up an event is the cornerstone of its success
Magic: Touching the right emo8ons to get the right results is what drives results
Results: We understand that your event is part of a much bigger picture. It’s about growing your business
Next Day Next Week Next Month Next Year Your event
Always choose an event manager who thinks about the results
before they think about the venue.
Rob Frank is the Crea8ve Director of Verve Crea8ve Events,
one of the most awarded event companies in Australia.
Genius Magic Results