WHAT WE WRITESchuyler Sexton

WHO IS MY CENTRAL AUDIENCE?

WHO YOU TEACH

WHAT IS MY CENTRAL MESSAGE?

What’s most important Use short sentences Use simple words

HOW WILL I DELIVER MY CENTRAL MESSAGE?

WILLIAM HOWARD TAFT

Don’t write so that you can be understood, write so that you can’t be misunderstood.

HUCKLEBERRY FINN

REVIEW

Who? What? How?

The Three Questions

QUESTIONS?

CREDITS

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