SOCIAL MEDIA PLATFORMS IN THE PHILIPPINES

W H A T Y O U N E E D T O K N O W A B O U T

P L A T F O R M U S A G E

Facebook is still number one with 67 million active users monthly.

It's no surprise Facebook is still the number one social media platform in the Philippines. According to We Are Social's Digital in 2018 in Southeast Asia report, there are 67 million monthly active users in the Philippines alone.

Youtube is close behind, which tells us that video is a very important medium for brands.

If you want to grow your business, you might want to think about the different stories you can tell through video, and maybe even consider coming up with enough content to sustain a Youtube channel.

Messenger has also become a huge alternative to texting thanks to free data.

This poses a very relevant question for brands: How would they penetrate conversations in messenger and how would they create "share-worthy" content that their audience would willingly share to friends on chat?

Instagram is also quite popular, and it is becoming a great platform for specific niches like food, travel, and fashion.

After its peak in 2015-2016, Snapchat has already declined. You might want to look into Instagram Stories, instead.

U N D E R S T A N D I N G F A C E B O O K A S A P L A T F O R M

The change in Facebook's algorithm dictates how users consume content.

Today, the key is to interact with your brand's fans as if they were friends. This means that marketers need to invest more time and effort into creating engaging content and spurring discussions. Click-baity and templated content will not be effective as it was anymore.

93% of Filipinos access Facebook on their smartphones.

Make sure to make your campaigns and initiatives mobile-friendly and that you come up with thumb-stopping content.

There are more females than males within the 24-44 age group.

It's crucial to know what type of content appeals to them—from the young millennials of this bracket to the many titas.

Only 8.3% of your fans will see your post when boosted.

Only 2.9% of your fans will see it when it is not boosted.

T H E I M P O R T A N C E O F I N S T A G R A M

There are about 10 million monthly active Instagram users, 63% of them are female.

Brands that specifically cater to this gender, take note! This means we can't just turn a blind eye to this important platform. When planning your campaign, make sure that you know and understand the different personalities of the female market.

S O U R C E : W E A R E S O C I A L https://www.slideshare.net/wearesocial/digital-in-2018-in-southeast-asia-part-2-southeast-86866464