Discover how brands and business leaders are Activating Purpose with sustainability-led innovation that creates scalable impact and profitability

www.SB16sd.com

As the demand for new products, services and business models that deliver purpose and profit continues to soar, brand leaders who are tapping into this shift are thriving in the face of uncertainty.

Join nearly 2,000 global business leaders in over 80 sessions, workshops, plenaries, evening events, and co-create sessions for SB’16 San Diego to share ideas and discover how to mobilize your brand to succeed in the new economy. In 2016, Sustainable Brands® celebrates 10 years as a community of change makers who are learning together while helping brand leaders and their partners move from understanding why

purpose driven brand leadership is the path to success in the 21st century – to actually learning how to bring that purpose to life.

Find detail-rich case studies, practical know-how and specific implementation tips to accelerate your business success. Plus, more importantly, find the partners and solutions providers who can help you along the way. Now a global community of over 1 million business leaders operating on 6 continents, Sustainable Brands is home to courageous optimists who are reshaping the future of commerce worldwide – connect with them in person this June at SB’16 San Diego.

INTRODUCTION

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THE MACRO LANDSCAPE OF PURPOSEExplore the global landscape of environmental, social and economic macro forces that are shifting the conversation and creating system conditions for purpose-driven businesses to scale and thrive.

PURPOSE-DRIVEN LEADERSHIPDiscover the types of transformative personal purpose and courageous leadership that have given rise to many of today’s outstanding brands and breakthrough sustainability solutions.

BUILDING A PURPOSEFUL ORGANIZATIONFind out how employee engagement and organizational development can boost performance and embed environmental and social purpose into the core of brands.

ENGAGING CUSTOMERS THROUGH PURPOSEExplore win-win strategies for connecting brand purpose with customer purpose in the pursuit of brands that succeed by leading the way to a flourishing future.

INNOVATION ON PURPOSELearn more about the product and service innovations that perform financially while also providing a leap forward for the collective journey toward resilient and regenerative business models.

ACTIVATING PURPOSE UPSTREAMDiscover the steps to successfully engaging suppliers and vendors in the pursuit of unified purpose along the whole value chain.

ELEVATING OUR COLLECTIVE PURPOSESB’16 San Diego program will focus on making productive use of the collective knowledge, energy, creativity and influence of on-site attendees by inviting them to pool insight, debate complex issues, solve practical problems, support new initiatives and form new partnerships in highly interactive sessions designed to carry the spirit of purpose-led innovation.

WHAT YOU WILL LEARN AT SB’16 SAN DIEGO

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BREAKOUTSDynamic sessions to help me

analyze specific business issues.

WORKSHOPS Half-day, deep-dive studios to help me turn ideas into action.

PLENARIESAn avalanche of trends and

market drivers that set the tone.

ACTIVATION HUB An action-centered environment

where brands will find the conversations, collaborators and

tools necessary to bring good ideas to life

INNOVATION OPEN The brightest social and environmental entrepreneurs challenging the status

quo of business.

SPECIAL EVENTSNetworking events designed to

connect me with the right partners.

WHAT’S HAPPENING AT SB’16 SAN DIEGO?

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Sustainable Brands consistently delivers a world-class faculty of thought-leaders and practitioners who not only offer diversity of insight, but provide tangible business results. Compiling this elite set of speakers would not be possible without the guidance of our esteemed Advisory Board. Speakers featured here provide only a glimpse of the complete program. Check online for regular updates as speakers and program details are confirmed.

JOHN FREYSustainable Innovation Technologist

HP Enterprise

CLAUS PEDERSEN Head of Corporate Sustainability

Novozymes

JANINE BENYUSFounder

Biomimicry 3.8

SOPHIA MENDELSOHNHead of Sustainability

JetBlue Airways

FEATURED SPEAKERS

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ANNE KELLYDirector, Business for Innovative Climate & Energy Policy (BICEP)

Ceres

TANIA BRAGACommittee Head of Sustainability, Accessibility and Legacy

Rio 2016 Olympics

JOHN STEWARTDirector, Corporate Engagement and Sustainability

Boy Scouts of America

JOHN IZZOBestselling Author and Thought Leader

Awakening Corporate Soul

FEATURED SPEAKERS

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BEA BOCCALANDROAuthor

Job Purposing

ARIA FINGERCEO

DoSomething.org

ALEX THOMPSONVice President, Communications and Public Affairs

REI

GEOFF KENDALLCEO & Co-Founder

Future-Fit Foundation

Please visit SB16sd.com to stay up to date on the latest speaker additions

FEATURED SPEAKERS

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SUSTAINABILITY & CSR I seek to solve social problems

that alleviate, or altogether eliminate, resource tensions

along the way.

BRAND STRATEGY I believe leadership stems from

brands who have awareness of the impact they have on the

world around them.

COMMUNICATIONS I encourage purpose-driven

voice and invite stakeholders on interactive, co-creative journeys.

DESIGN & INNOVATION I seek skillful, sensitive design that leads to radical innovation and heightened shared value.

SUPPLY CHAINSupply chain disruptions are not an

option. I strive for enlightenment across the entire value chain.

HUMAN RESOURCES I encourage embedded

sustainability-driven behaviors and pro-active management to

drive change from within.

FIND YOUR PASSION

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Program as of 5/05/2016, please visit SB16sd.com to stay up to date on the latest contentDAY 1: MONDAY, JUNE 6TH

Equipping Marketing Teams to Appreciate, Apply and Amplify Sustainability Priorities in Their WorkCoca-Cola, Georgia Tech Scheller College of Business

Whole Systems Mapping: Driving Innovation & Sustainability Through Prioritized Ideation on Value Chain MapsFaludi Design, UC Berkeley

Activating Purpose: Brand Leadership in the 21st CenturySustainable Brands

Ten Years of Sustainable Brands: Celebrating the Evolution of a Community of Change MakersSustainable Brands, Aveda, Shaw Industries, Kimberly-Clark, Walmart, Toyota, IDEO

Purpose as a Survival Strategy in a Shrinking EconomyWe First

The Meaning of Purpose: Identifying and Activating Our Purpose While Cultivating a Sense of EnoughMahamakut Buddhist University

Opening Night Reception, hosted by Nestle

Activation Hub Open Hosted by BASF

WORKSHOPS WORKSHOPS CONT

LUNCH

NETWORKING BREAK

9:00AM-12:00PM

5:00PM-8:00PM

12:00PM-2:00PM

1:30PM-4:30PM

10:30AM-11:00AM

Powering Purpose-Driven Leadership with Mindfulness, Resilience and Emotional IntelligenceWisdom Labs

Making Sustainability Stick Internally: Understanding Maturity Levels of a Sustainability Program, Getting Unstuck When Progress Stalls, and Turning Naysayers into AdvocatesSustainable Business Consulting, Iron Mountain

True Future Value, True Materiality and True Reporting: Activating Purpose through ThriveAbilityThriveAbility Foundation, ‘A Leader’s Guide to ThriveAbility,’ Sustainability Context Grou

Product-Level Supply Chain Metrics: A Comprehensive Guide to Applying the Work of The Sustainability ConsortiumThe Sustainability Consortium

Authentic Engagement: Amplifying Both Internal and External Engagement with Soul, Love and CourageSustainability Context Group, Forum for the Future, ThriveAbility Foundation

#EarthToParis: Designing Global Calls to Action and Engaging Multiple Stakeholders at ScaleGOOD

Future-Proof Branding from the Inside Out: Embedding Purpose in Your WorkforceAwakening Corporate Soul, Izzo Associates

Language is a Virus: Why a Sustainability Story Spreads, or Doesn’tAHA

Understanding and Measuring Cultural and Systems-change Dimensions within CompaniesWilhelms Consulting Group

Purpose-driven Influence Upstream: Understanding and Applying Cutting-edge Practices in Sustainable PurchasingSustainable Purchasing Leadership Council

3:00PM-3:30PM

NETWORKING BREAK

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Program as of 5/05/2016, please visit SB16sd.com to stay up to date on the latest contentDAY 2: TUESDAY, JUNE 7TH

The Science, ROI and Macro Consumer Landscape of Purpose through the Lens of the Latest Research Data GlobeScan, SustainAbility, Ernst & Young, Sustainable BrandsThe Intersection of Purpose and Meaningful, Fulfilling Career Choices LinkedIn

The Billion-dollar Purpose-led Brand Club: What Underlies the Success of the World’s First Billion-dollar Sustainable Brands Futerra

Performance Criteria for True Future-fitness: First Adopters of the Future-Fit Business Benchmark Future-Fit Foundation, The Body Shop

Hot-button Issues of the Day: What’s Top of Mind for Consumers and How Concerns are Driving Behavior and Activism TriplePundit, Change.org, Care2, DoSomething.org, BBMG

The Billion-dollar Purpose-led Brand Club: What Underlies the Success of the World’s First Billion-dollar Sustainable Brands Organic Valley, Target, REI, Toyota, Futerra

Data, Design and Process: Multi-team Collaboration Driving Zero Waste around Sensitive Workplace Waste Google

Consumer-first Mindsets in Brand Positioning: Harnessing Transparency as a Rising Consumer Driver Public, Campbell Soup Company

New and Evolving Cases of Partnerships Devoted to Circularity and UpcyclingLooptworks, Alaska Airlines, Timberland, Thread International

An Update of EPA’s Environmentally Preferable Purchasing Program PilotU.S. EPA

I’m a Believer, Now What: A Practical Guide to Starting a New CSR Practice or Social Impact Program Yahoo, Inc.

Designing for Exponentials: How to Factor in Breakthrough Technologies and Deep-future Trends in the Innovation Process Singularity University

Complex Dynamics Upstream: New Understanding around the Drivers and ROI of Developing a Sustainable Supply Chain Carol Cone ON PURPOSE, Ketchum, Kohler

Purpose and Sustainability in Mainstream Media: Evolution, Recent Milestones and Opportunities for the Future HuffingtonPost

Activation Hub Open Hosted by BASF

SB Innovation Open Semi-Finals, hosted by Target

Lost in Translation: The Disconnect between Corporate and Investor Perceptions and Demands HIP Investor, Nasdaq, MIT Sloan Management Review

Gaps in Perceptions around Purpose: Important Differences between Executives, Employees, Consumers and InvestorsDoSomething.org, MIT Sloan Management Review, PwC

Nature’s Lessons on Purpose-driven Leadership and Design: Applying Decades’ Worth of Pioneering Biomimicry ResearchBiomimicry 3.8

The Evolution of Net Positive Strategies: Launching an Upgraded Vision and Roadmap for a Global Net Positive MovementForum for the Future

Faith-based Communities as Influencers and Drivers of Sustainable Business: Challenges and Opportunities for BrandsAwakening Corporate Soul

The Power of a Transformative Sustainability Strategy: In Pursuit of the Positive Cup Nespresso USA

Purpose-driven Leadership in Action: Harnessing Humanity and Shared Purpose in Building a Thriving Workplace Clif Bar

Activation Hub Reception

Performance Criteria for True Future-fitness: First Adopters of the Future-Fit Business Benchmark Future-Fit Foundation, The Body Shop, Avery Dennison

The Benefits of Being Purpose-oriented at Work and What Brands Can Do to Close the ‘Purpose Gap Huffington Post, Imperative, Veraworks, Yale University

Embracing Virality without Losing your Soul: How to Create and Spread Original Purpose-driven Meaningful ContentAllison & Partners, GOOD Worldwide, EnviroBro, Upworthy, ATTN

From Blind Spots, to Hot Spots, to Action: What Brands Can Learn from Challenging Moments Citizen Group

Supply Chain Leadership: New Case Studies in Helping Suppliers Innovate for Sustainability SustainAbility, Ford, MillerCoors, The Hershey Company

Catalyzing and Speeding Up Purpose-driven Innovation: How to Make Sustainable Consumption Practical and Broad BASF

The Chemical Footprint Project: A New Tool for Evaluating and Bench-marking Efforts that Increase Product SafetyPure Strategies, Johnson & Johnson, Kaiser Permanente, Beautycounter

NETWORKING BREAK HOSTED BY

9:15AM-11:00AM

11:30AM-12:30PM

12:30PM-7:30PM12:30PM-2:00PM

2:00PM-3:30PM

4:05PM-7:30PM

3:30PM-4:00PM

12:30PM-2:00PM

11:00AM-11:30AM

LUNCH HOSTED BY

NETWORKING BREAK HOSTED BY

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Program as of 5/05/2016, please visit SB16sd.com to stay up to date on the latest contentDAY 3: WEDNESDAY, JUNE 8TH

Aligning the UN Sustainable Development Goals with Brand Strategy, Goal-setting and Innovation Pipelines Novozymes

The Anatomy of a Win: How Brands, First Nations, NGOs and the Canadian Government Reached a Historic Deal New Leaf Paper, STAND, 3M,

Details of a Breakthrough Case Study on Pre-competitiveCollaboration: Walmart and Target Forum for the Future, Walmart, Target

Certification: Innovate or Die Sustainability Certification Expert, Sustainable Agriculture Network, Marine Stewardship Council, Forest Stewardship Council, ISEAL Alliance

The Evolution of Net Positive Strategies: Launching an Upgraded Vision and Roadmap for a Global Net Positive MovementForum for the Future, Dell, AT&T, Fetzer Vineyards, Harvard SHINE, BSR

Beyond Donations at Checkout: Embedding More Purpose in the User Experience of E-commerce Cause Marketing Forum, PayPal, Direct Relief, eBay for Charity

Following up on the Momentum of COP21: How COP21 Outcomes are Helping Brands Evolve their Sustainability Programs Ceres, IKEA, Mars, Google

Aligning the UN Sustainable Development Goals with Brand Strategy, Innovation, Employee Engagement, and Goal-settingSustainability Context Group, Unilever, Novozymes, BASF, Whirlpool

Embedding Sustainability on a Deep Level: Internal Engagement Aimed at Changing Employee Mindsets and CultureTimberland, Kohler Co., Clif Bar, Harrah’s Resort Southern California

Leveraging New Real-time Consumer and Market Insights: How New Predictive and Analytical Technologies Can Help Shopperception, Realeyes, Mattr, Social Code

The Latest in Sustainable Fashion: Re-thinking Every Aspect of the Value Chai Cradle to Cradle Products Innovation Institute, Under the Canopy and Metawear, Reformation, The Renewal Workshop, Soko

Evolving Tools and Technologies in the Quest to Increasing Supply Chain Transparency Valutus, EOS Climate, Sourcemap, ChicoBag, Good World Solutions, Source Intelligence

Sex Trafficking Originating in the US: How Brands can Help by Interrupting Demand and Ending Commercial Exploitation Caesars Entertainment, BEST, ARMAN, Carlson Rezidor Hotel Group

Serious Play for the Win: Applying the LEGO Serious Play Methodology to Solve Real Problems in Real Time Alcemis

Confessing and Celebrating Failure as a Path to Building Successful Sustainability Strategies and Purpose-driven Innovation Carol Cone ON PURPOSE, JetBlue Airways, Nestlé Waters North America, Keurig Green Mountain, Inc, The Nature Conservancy, National Hockey League

SB Innovation Open Finals, hosted by

Activation Hub Reception

Paradise Cove Beach, SB Beachside BBQ, co-hosted by

Breakthrough Creation of Shared Value: Scaling Access to Organic Food Kashi

Shared Healing and Shared Value: Activating Consumers on a Journey to Bring Much-needed Relief to Refugees Vaseline

Prioritizing Craftsmanship over Quantity, Uniqueness over Standardization, Transparency over Obscurity and Local Manufacturing over Distant, Difficult-to-navigate Partners Etsy

Disruptive Innovation with the Whole Value Chain in Mind: Recruiting and Scaling Support for New Circular Models Mud Jeans

From Fear to Hope: One City’s Remarkable Story of Purpose-driven Resilience and Renaissance Portafolio Verde

The Anatomy of a Win: How Brands, First Nations, NGOs and the Canadian Government Reached a Historic Deal STAND, 3M, New Leaf Paper

Evonomics, the Next Evolution of Economics: A Synthesis of Behavioral, Complexity, Ecological and Evolutionary Science Planet Earth, Evonomics

The ‘Old Guard’ Acquires the ‘Next Generation’: How Acquisitions Can Change Internal Dynamics around Sustainability Natural Logic, Honest Tea, Annie’s Inc., General Mills

Leadership in Activating Purpose on Social Media: Results of the 6th Annual Social Media Sustainability Index Sustainly

The Rise of Bio-Materials and Bio-Products: Current State of Play, Likely Future Scenarios, and Effective Brand Strategies Sustainability Consult

New CDP Product-Level Supply Chain Data: Analysis and RecommendationsCSRHub, CoClear, CDP

The Power of Innovative Partnerships: The City of San Diego and Partners Implement the San Diego Climate Action Plan thinkPARALLAX, City of San Diego, San Diego Airport, San Diego Gas & Electric

New Levels of Connectedness: Applying the Internet of Things to Tackle Global Sustainability Challenges Frog Design

9:10AM-11:00AM

11:30AM-12:30PM

12:30PM-2:00PM12:30PM-7:30PM

2:00PM-3:30PM

11:00AM-11:30AM

3:30PM-4:00PM4:05PM-11:00PM

NETWORKING BREAK

NETWORKING BREAK

LUNCH

Activation Hub Open, Hosted by

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Program as of 5/05/2016, please visit SB16sd.com to stay up to date on the latest contentDAY 4: THURSDAY, JUNE 9TH

Taking Stakeholder Engagement to a Whole New Level: Virtual Reality as a Tool for Empathy Building Matter Unlimited

Surprising Contexts, Choice Editing and Beyond: The Art and Science of Catalyzing Practical and Lasting Behavior Change Krukow

Elevating Multi-stakeholder Purpose Journeys through an Iconic Global Event: Purpose-centric Engagement at the Rio 2016 Olympics Rio 2016 Olympics

‘Doing’ over Simply ‘Talking’ through Brand Communications: Conception, Execution and Results of a Next-generation Engagement Initiative REI

Let’s Get Frank: How a Spoken Word Can Be Worth a Thousand Pages Heineken

Reaching across the Aisle: A Unique Experiment in Consumer Engagement, Gamification and Compromise JetBlue Airways

From Meatless Mondays to Meatless Many Days: Motivating and Incentivizing People to Change Their Diet MorningStar Farms

A New Digital Platform that Elevates Existing Commitments to Protect, Re-spect and Interact with the Outdoors Boy Scouts of America

Indulgent, Guilty, Empowered: Harnessing Emotion in Brand Positioning and Brand Activism Cone Communications, Ben & Jerry’s

Innovative Ways to Tackle Global Water Crises: Public-private Partnerships, New Business Models, and More Ceres, APANA, WaterAid America, JUST Water, Water Engineers for the Americas

Making the Internet and Digital Media More Sustainable: Where We Are and How Brands of Any Industry Can Help Mightybytes

Trends and Frontiers in Recycling Plastics: Circular Economy, Challenging Materials and Complex Economics Sustainable Packaging Coalition, Closed Loop Fund, The Recycling Partnership, Nestlé Purina PetCare

Walking Away from the Coolest Job in the World: How to Navigate Agonizing or Potentially Disruptive Career Decisions in Sustainability Microsolft

Activating the Aspirationals: How to Align Product and Service Innovation with the Values, Needs and Desires of the Mighty Aspirationals BBMG, GlobeScan

Activating Purpose Going Forward: Special Announcements and Community Feedback Sustainable Brands

Activating Boards for Purpose: Equipping Boards of Directors to be Competent and Pro-active on Sustainability Weber Shandwick, Strandber Consulting, Ceres, DuPont

The Position of Sustainability in an Organizational Structure: Pros and Cons of Different Scenarios Weber Shandwick, Strandber The Weinreb Group, Target, McDonald’s, IBM

The Intersection of Energy Storage, Sustainability Strategy and Brand Value: Lessons from a Cutting-edge Partnership The Siren Agency, Tesla, Jackson Family Wines

How to Build Circular Economy Models, Fast: New Ways to Recruit Change Agents and Partnerships Needed for Scale Cradle to Cradle Products Innovation Institute

Surprising Contexts, Choice Editing and Beyond: The Art and Science of Catalyzing Practical and Lasting Behavior Change Krukow

Activation Hub Open hosted by BASF

9:15AM-10:00AM

11:00AM-3:00PM

3:00PM-3:30PM

3:30PM-4:30PM

10:30AM-11:00AM

NETWORKING BREAK

NETWORKING BREAK

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The Sustainable Brands community is comprised of over one million brand leaders and the eco-system of people and organizations that support them from over 90 countries around the world who regularly connect and collaborate (via online and in person) on issues and ideas that propel the shift toward a sustainable and flourishing economy. This community of change makers includes the world’s largest global brands as well as disruptive social entrepreneurs, along with the multitude of solutions providers, suppliers, NGO’s, agencies, academics and researchers, investors and other stakeholders that support them. As a community, these optimistic, visionary and courageous professionals share a passion for purpose and a desire to contribute to a flourishing future while driving breakthrough near and long term success for their businesses.

WHO ATTENDS SB CONFERENCES?

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We’re pleased to once again host this Sustainable Brands® conference at Paradise Point Resort & Spa in San Diego, CA. Both San Diego as a destination, and Paradise Point as a venue, offer unique opportunities for fresh perspective and creative inspiration for the Sustainable Brands community. Known for its commitment to cross sector collaboration, San Diego is fast becoming a hub of sustainable innovation – an ideal location for SB’16 San Diego.

LOCATION

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Activation Hub, they are able to directly see how these might add value to their business.

Join the leaders who are shaping the future of commerce worldwide and participate in the Activation Hub at SB’16 San Diego. Together, we will design for successful 21st century commerce by showcasing practical solutions and actionable ideas that lead to meaningful action and change toward a regenerative economy.

Brands come alive at the Activation Hub at SB’16 San Diego. An action-centered environment, the Activation Hub is more than just another solutions exhibit. It is a way to engage directly with the right community of business and brand professionals who are looking for unique and successful ways to add value to their business. The atmosphere creates a fresh connection between people, organizations and companies with innovative business solutions and brand professionals looking to activate their sustainability goals into tangible reality. Once a customer truly experiences the products and services featured during the

ACTIVATION HUB

Contact Jonathan Reese at jreese@sustainablebrands.com for further information on Sponsorship & Activation Hub Opportunities

www.SB16sd.com

WHAT DO PEOPLE SAY ABOUT SB CONFERENCES?

“This was my first Sustainable Brands event and it exceeded my every expectation. The content was stellar, the connections genuine and relevant. I loved meeting so many smart and passionate people! It may have been my first, but won’t be my last.”

– Leslie Hale, Chief Strategy Officer, Methodologie

www.SB16sd.com

“SB once again exceeded my expectations as each day I thought to myself, ‘I am so glad I am here.’ Here are a few things that truly differentiate SB for me from the other conferences I regularly attend: 1) speakers stay beyond their speech and continue to participate in the ongoing dialogue; 2) SB is an open conversation that just keeps going and people at all levels are willing to engage; 3) I can go back to work with at least a few ideas of things I can do immediately; 4) More ideas are generated for me, even in indirect relation to our business, here than anyplace else.” – Leilani C. Latimer, Director, Sustainability Initiatives, Sabre Holdings

“It is easy to get energized and give your best when you have such an exploratory, networking oriented, and collaborative platform like SB. So, kuddos to you, KoAnn, and the rest of the crew as well for what seems to be the best networking conference around.”

– Cristian Barcan, VP Sustainability & Industry Affairs,

The Vinyl Institute

Find out more information Visit SB16sd.com or call 415-626-2212

COPYRIGHT © SUSTAINABLE BRANDS, 2016. ALL RIGHTS RESERVED.