Promotion Overview

Have you noticed the buzz about meatballs? Restaurant consultants and food futurists have declared them one of the hot food trends. Evidence is everywhere: on restaurant menus, at food trucks and in cookbooks authored by high-end chefs. Meatballs cut across cultural and geographic divides. Virtually every cuisine in the world claims at least one traditional meatball recipe. In Italy they are called polpette, in Turkey kofte, in Spain albondigas to name just a few. Meatballs are adaptive enough to appeal to almost everyone and can be used in cross cultural recipes with great success. Try our many ethnic variations from Italian Meatball Subs, Lebanese Meatball and Hummus Pita, Vietnamese Banh Mi Meatball Sandwich, Spicy Asian Meatball Sub and our new meatball action station plus many more! We are featuring two amazing precooked meatballs that make preparation really easy: Jumbo 2 oz (57 g) Angus Meatballs and Italian Meatballs ½ oz (14 g) - just heat them in the oven and they are ready to combine with sauces and vegetables.

Promotion Overview- Continued

▪ Build profitable sales with the introduction of What a Meatball where ethnic

flavourings and add-ons allow you to charge a higher price than a basic meatball plate

▪ Build average cheque by featuring What a Meatball as part of a lunch or dinner combo with a premium price for a complete plate with premium side dishes or salads.

▪ All of our recipes use a standard amount of meatballs per portion but you can offer additional meatballs to any dish for an extra cost to help build cheque average.

▪▪ Build Customer Satisfaction when you add popular ethnic flavourings to a comfort food, Meatballs, for a new taste inspiration

Service Style: Served from Culinary Table or Showtime or other action station Follow the links below for Steps to Launch Promotion and Quality Assurance. Timelines to Launch Promotion Quality Assurance

Food Standards

Italian Meatball Flat Bread

▪ Our delicious oven-fired flat bread is topped with marinara sauce, sautéed peppers and onions and meatballs.

▪ You can use half-ounce meatballs cut in half or jumbo meatballs cut in four.

Italian Meatball Sub

▪ A small sub stuffed full of 2 jumbo meatballs with Marinara sauce and mozzarella cheese.

▪ Simple but divine!

Meatball Sliders

▪ Replace slider burger with meatballs in several of our existing slider recipes for a new presentation and taste

▪ Just flatten the cooked meatball slightly before adding the toppings.

Food Standards - Continued

Vietnamese Meatball Banh Mi Sandwich

▪ The ever popular Banh Mi is filled with spicy mayonnaise, meatballs tossed in Sesame Thai dressing and topped with Carrot Daikon pickle and fresh cilantro.

▪ A real taste of Vietnam.

Lebanese Meatball and Hummus Pita

▪ A perfect pairing of pita bread,

hummus and Tzaziki with meatballs, Tabbouleh and fresh mint.

▪ A wonderful Middle Eastern treat.

Penne with Jumbo Meatballs

▪ Simple but so delicious. ▪ Jumbo or mini meatballs are topped

with Marinara sauce over whole wheat penne.

▪ Top with grated Parmesan and fresh basil sprigs.

Food Standards - Continued

Meatball Skewers

▪ Skewer one jumbo or three small meatballs with peppers and onions.

▪ Grill to perfection and serve over rice with dipping sauce.

Meatball Lollipops

▪ One jumbo meatball is cooked and served on a skewer with Marinara sauce for dipping and fresh basil garnish.

▪ Sell them individually with choice of side dishes.

Spicy Asian Meatball Sub

▪ Sriracha Slaw is the base for meatballs served on a small sub bun.

▪ Easy to make but very tasty and delicious!

Food Standards - Continued Meatball Action Station

1. Set up your action station at Showtime or other station where there are induction cookers.

2. Use the chart below to choose your selection of ingredients.

3. Precook the Meatballs and keep hot at the station. It takes too long to pan fry

them to order. Pan fried or bake them according to manufacturer’s directions. Use 6 small or 2 jumbo meatballs, depending on your sector recommendation.

4. Prepare all the vegetables, blanching those that take a longer time to cook e.g.

carrots, broccoli and cauliflower.

5. Clean and chop fresh herbs for garnish.

6. Prepare all starch side dishes in advance – all should be hot held at the station. 7. All vegetables and sauces should be cold held at the station. 8. Refer to the Action Station Meatball recipe #29620 in smart for details.

Note: Follow all HACCP guidelines for cooking, cold holding and reheating. Refer to recipe for details.

Food Standards – Continued

Meatball Action Station Ingredient Selection

Always there Meatballs precooked and hot held; minced garlic and ginger; Starch choice

Starch Side Dishes minimum 2 choices

Vegetables Blanched –

Vegetables Raw Sauces – minimum 3 Herb Garnishes - minimum 2

Fluffy Rice Carrot in Batons Onion, Sliced Marinara Chopped Cilantro

Brown Rice Broccoli, Small Florets

Celery, Asian Cut Alfredo homemade Chopped Green Onion

Short Cut Pasta such as Penne

Cauliflower, Small Florets

Red and Green Pepper Julienne

Honey Garlic Ultimate Chopped Parsley

Rice Noodles Bean Sprouts Zucchini Rounds Baja Chipotle Fresh Basil Sprigs

Rutabaga in Batons

Mushrooms, Sliced

Teriyaki Ultimate

Parsnip in Batons Snow Peas or Snap Peas

Thai Ultimate

Cabbage or Bok Choy, Sliced

Caribbean Jerk

Szechwan

Orange Citrus Ginger

Szechwan

Offer a minimum of 6 vegetable choices

Feature Recipes Recipes for the promotion are linked to the smart recipe database. The costing and combo file with suggested retail pricing is filed separately on the “Setting the Table” website.

RD identifies recipes suitable for Residential Dining K-12 identifies recipes suitable for Chartwells Elementary and High School

Recommended Side Dishes Please look in the Retail Selling Excel spreadsheet for combo ideas and suggested pricing for all recipes.

WHAT A MEATBALL RECIPES Recipe #

These recipes below use 2 oz Jumbo Meatballs

Penne with Jumbo Meatballs 27111

Action Station Meatballs 29260

Italian Jumbo Meatball Sub 6” 30124

Jumbo Meatball Lollipop 30128

Jumbo, Bacon, Cheese, Meatball Slider 31470

Southern BBQ Meatball Slider 31480

These recipes below use Italian ½ oz meatballs

Spicy Asian Meatball Sub - RD 30125

Vietnamese Meatball Banh Mi Sandwich 30126

Lebanese Meatball and Hummus Pita - RD 30127

Meatball Skewer 30129

Italian Meatball Flatbread FB32190

Action Station Sample Recipe K-12, RD (using low fat Italian meatballs)

29262

Sriracha Slaw 46105

Sriracha Mayonnaise 70735

Supplier Information Below is a list of product specifications for the new recipes for this promotion. In the case that a product is not on your MOG, we recommend that you choose a different brand or a slightly different product entirely. This is to ensure that all regions can participate in the program. If you have any questions regarding products please contact your Purchasing Field Service Representative. They will be happy to assist you. Promotion Specifications

Item Brand Pack Size

Proteins

Jumbo Angus Meatballs, Cooked Rosemont 1 x 10 lb

Italian ½ oz Meatball, Cooked Rosemont 2 x 2.27 kg

Cheese, Mozzarella/Brick 50/50 Blend, 20% Diced

Black Diamond 2 x 2.27 kg

Cheddar Cheese, 14 g Slices Black Diamond 12 x 500 g

Parmesan Cheese, Grated Black Diamond 2.27 kg

Produce Local supplier Various

Grocery

Hummus Kronos 2 x 1.84 L

Tzaziki Kronos 2 x 1.89 kg

Pita Bread 8.5” Mr Pita 12 x 384 g

Marinara Sauce Stanislaus Full Red 6 x 2.84 L

Mayonnaise, Half the Fat Hellmann`s Various

Sriracha Kikkomn 6 x 1.89 L

Rice Vinegar Marukan 4 x 3.78 L

Oven Fired Flat Bread 12 x 12 Richs 50 x 150 g

Sesame Thai Dressing Hellmann`s 2 x 3.78 L

Hoagies Richs 75 x 113 g

Caribbean Jerk Sauce Richardson’s 2 x 4 L

Ultimate Honey Garlic Sauce Richardson’s 2 x 4 L

Orange Citrus Ginger Sauce Richardson’s 2 x 4 L

Thai Ultimate Sauce Richardson’s 2 x 4 L

Butter Chicken Sauce Saucemaker 2 x 1.89 L

Baja Chipotle Sauce Saucemaker 2 x 1.89 L

Marketing Materials – Promote! Promote! Promote!

All marketing materials for this promotion are available on the Setting the Table website. Units are asked to print their own copies; no hard copies will be available for this promo. All flyers/posters are 8 ½ x 11.

Order Profiles 8 ½ x 11 sign holders directly from impulse signs. Click on the order form link below. http://www.impulsesigns.com/ProfilesNorthOrderForm.pdf

8½ x 11 What a Meatball Poster - Display the poster in your entrance board and at your station during the promotion. (Print from Setting the Table/Winter/Culinary Flavours/February)

8½ x 11 What a Meatball Flyer - Use the flyer to enter a barbecue menu item with the selling price or to pre-advertise date promotion begins. Insert your sector logo where indicated on the flyer. Display on your entrance board and/or at the appropriate station. (Print from Setting the Table/Winter/Culinary Flavours/February)

11 x 17 What a Meatball Poster/Easel - Some units will receive an 11 x 17 poster in their marketing kits. Display at your station during the promotion.