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What’s in it for me? · and a community of 21,000 alumni. James McKinsey hired Andrew Thomas...

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What’s in it for me? Defining a corporate alumni relations strategy in five words
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Page 1: What’s in it for me? · and a community of 21,000 alumni. James McKinsey hired Andrew Thomas Kearney in 1929 as the first partner at McKinsey. When McKinsey died in 1937, Kearney

What’s in it for me? Defining a corporate alumni

relations strategy in five words

Page 2: What’s in it for me? · and a community of 21,000 alumni. James McKinsey hired Andrew Thomas Kearney in 1929 as the first partner at McKinsey. When McKinsey died in 1937, Kearney
Page 3: What’s in it for me? · and a community of 21,000 alumni. James McKinsey hired Andrew Thomas Kearney in 1929 as the first partner at McKinsey. When McKinsey died in 1937, Kearney

A.T. Kearney is a partner-owned,

global management consulting firm with

3,500 employees in 40 countries

and a community of 21,000 alumni.

James McKinsey hired Andrew

Thomas Kearney in 1929 as the

first partner at McKinsey. When

McKinsey died in 1937, Kearney

became managing partner of the

Chicago office which later split

from the rest of the company in

1939. In 1947, it was renamed

A.T. Kearney and Company.

Page 4: What’s in it for me? · and a community of 21,000 alumni. James McKinsey hired Andrew Thomas Kearney in 1929 as the first partner at McKinsey. When McKinsey died in 1937, Kearney

Where fun comes to die

Page 5: What’s in it for me? · and a community of 21,000 alumni. James McKinsey hired Andrew Thomas Kearney in 1929 as the first partner at McKinsey. When McKinsey died in 1937, Kearney

It’s not enough to deliver an education,

you need to deliver an EXPERIENCE.

Page 6: What’s in it for me? · and a community of 21,000 alumni. James McKinsey hired Andrew Thomas Kearney in 1929 as the first partner at McKinsey. When McKinsey died in 1937, Kearney

30%

80%

25%

Remain in consulting

<5 year tenure

By 2023, will be recent departures

We are no longer recruiting and hiring future partners, rather we are hiring future CLIENTS.

Page 7: What’s in it for me? · and a community of 21,000 alumni. James McKinsey hired Andrew Thomas Kearney in 1929 as the first partner at McKinsey. When McKinsey died in 1937, Kearney

Invest in the

personal success

of your people.

Their success is

your success.

Page 8: What’s in it for me? · and a community of 21,000 alumni. James McKinsey hired Andrew Thomas Kearney in 1929 as the first partner at McKinsey. When McKinsey died in 1937, Kearney
Page 9: What’s in it for me? · and a community of 21,000 alumni. James McKinsey hired Andrew Thomas Kearney in 1929 as the first partner at McKinsey. When McKinsey died in 1937, Kearney

What’s in it for me?

Page 10: What’s in it for me? · and a community of 21,000 alumni. James McKinsey hired Andrew Thomas Kearney in 1929 as the first partner at McKinsey. When McKinsey died in 1937, Kearney

By supporting alumni, you are strengthening

the growing advantage of your organization

Page 11: What’s in it for me? · and a community of 21,000 alumni. James McKinsey hired Andrew Thomas Kearney in 1929 as the first partner at McKinsey. When McKinsey died in 1937, Kearney

How do you build a corporate alumni program?

TANGIBLE GOALS

Market Development

Talent Management

INTANGIBLE GOALS

Brand Reputation

Page 12: What’s in it for me? · and a community of 21,000 alumni. James McKinsey hired Andrew Thomas Kearney in 1929 as the first partner at McKinsey. When McKinsey died in 1937, Kearney

2016

March

July

September

1

2

3

4

- Data integrity

- Influencers

Page 13: What’s in it for me? · and a community of 21,000 alumni. James McKinsey hired Andrew Thomas Kearney in 1929 as the first partner at McKinsey. When McKinsey died in 1937, Kearney

2017

July

5 6

7

Page 14: What’s in it for me? · and a community of 21,000 alumni. James McKinsey hired Andrew Thomas Kearney in 1929 as the first partner at McKinsey. When McKinsey died in 1937, Kearney
Page 15: What’s in it for me? · and a community of 21,000 alumni. James McKinsey hired Andrew Thomas Kearney in 1929 as the first partner at McKinsey. When McKinsey died in 1937, Kearney

How can companies work with alumni?

Functional Enabling Contributing Differentiating Transformational

Level 1 Level 2 Level 3 Level 4 Level 5

Alumni Program manages alumni

data and communication

Alumni Program supports and

manages activities defined by firm priorities

Stakeholders proactively use Alumni Program

to enhance operations and raise business performance

Alumni Program manages

resources and activities that

sustain the firm’s competitive advantage

Alumni Program operates at the cutting edge to transform the firm’s talent

pipeline, business prospects and

brand awareness

Brand Advocates

Page 16: What’s in it for me? · and a community of 21,000 alumni. James McKinsey hired Andrew Thomas Kearney in 1929 as the first partner at McKinsey. When McKinsey died in 1937, Kearney

Questions

Tracey Pavlishin Director, Global Internal Communications and Alumni Engagement [email protected]


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