What’s In a Press Kit? M I C H A E L D O A N E
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First off….
….what is a press kit?
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A press kit is a creative resume that gives insight into
an artist or business and highlights their best work.
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It’s important for creative entrepreneurs because it…
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Establishes Credibility As An Artist and Business Person
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Helps You Stand Out From the Crowd
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Allows You To Build Brand Recognition
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Before we get into these further….
….let’s talk digital vs. print.
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Print…
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Classic.
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Classic. Tangible.
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Classic. Tangible.
Great for face-to-face
meetings.
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Digital…
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Interactive.
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Interactive. Portable.
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Interactive. Portable.
Great for first encounters.
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Okay….
….time to find out what’s in a press kit.
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What’s Included In a Press Kit
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A Press Kit….
….is your creative resume.
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Treat it like one.
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Include only your best work, a short bio about you and your
company, descriptions of your products, and examples
of your past successes.
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A press kit is not…
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A 1,000 Word Life Story Or Personal Essay
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A Compilation of Everything You’ve Ever Created
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Something You Spam To Every Person You Meet
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What you should include instead…
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Brief Descriptions.
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Brief Descriptions. Media Coverage.
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Brief Descriptions. Media Coverage.
Awards & Recognition.
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Brief Descriptions. Media Coverage.
Awards & Recognition. Interesting Examples.
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Brief Descriptions. Media Coverage.
Awards & Recognition. Interesting Examples.
Testimonials & Reviews. m e d o a n e . c o m
Got it…
….but why does any of this matter?
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Why Is It Important To Have a Press Kit?
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A press kit is important because it is the quickest
way to communicate what you have to offer.
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Let’s face it...
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You’ve got a lot of competition out there.
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A press kit establishes credibility in an overcrowded marketplace.
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It shows that you’re serious and that you’ve already
begun to make an impact.
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That’s just the start...
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Every time you show up to the party without a business card, your competition gets
the gig.
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A press kit gives you an advantage over your competition.
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It makes people remember you and your products…
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Isn’t that the goal?
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You want your work to stand out and you want to create a lasting impression
on people.
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A press kit helps you define and establish your creative brand.
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It forces you to think about your message… about what
you represent.
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…and once you figure that out, you’ll find yourself at the
top.
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How To Market Yourself With a Press Kit
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Common misconceptions…
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I don’t need a press kit, I have a blog.
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I haven’t done enough to create a press kit.
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I don’t need to update my press kit regularly.
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I’ll just send my press kit to everyone I know on social media and gain
traction.
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If I create a press kit, they will find it.
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The Reality…
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A press kit is a marketing tool that will help you sell more
work, get more gigs, and take your creative brand to a
whole new level…
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…but it takes time, and it requires you to create a
distribution strategy around your press kit…
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You can’t just put your press kit up on the web or send it to every single person you know
and hope something will happen.
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Okay…
….so how do I create a strategy?
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That’s a topic for another time…
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What I’ll leave you with are a few tactics to create your
strategy around…
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Meet Peers and Potential Partners at Networking Events
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Reach Out To Local Establishments
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Help Others Learn What You Already Know
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Build Relationships With Influencers
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Once you establish an audience and build trust with
your connections, then it’s time to share your press kit
with them.
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M I C H A E L D O A N E
Written & Designed by…
What’s In a Press Kit?
M I C H A E L D O A N E m i c h a e l @ c o n c e n t r i c c o p y . c o m
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