Date post: | 21-Jan-2015 |
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Entertainment & Humor |
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WHAT’S NEW AT MOCHI! Colin Cupp, Product Marketing Manager
Ryan Nichols, VP Product
AUGUST 27, 2011
MEET THE TEAM!
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WE WANT TO KEEP IMPROVING OUR PRODUCTS AND TOOLS TO MAKE YOUR LIFE EASIER. ! MOAR REVENUE ! MOCHI ASIA ! NEW GAMES CATALOG
! MOCHI ACHIEVEMENTS ! ACCOUNT UPDATES
WE’VE BEEN BUSY!
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WHAT’S INSIDE: ! MOCHI NETWORK ECPM’S* ARE ON THE RISE ! NEW PARTNERS IN KEY INTERNATIONAL MARKETS ! EXTREMELY HIGH DEMAND FOR MOCHI ADS
* eCPM is an advertising term, which is also used on the Mochi developer account dashboard to illustrate earnings. Literal definition: Effective revenue per thousand impressions.
MOAR REVENUE
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GLOBAL ECPM EXPERIENCING 100% GROWTH YEAR OVER YEAR
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MORE REVENUE: RISING ECPM’S
THE U.S. ECPM IS GROWING INCREDIBLY FAST, CURRENTLY AT APPROX. $2.00 (NET TO DEVELOPERS)
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MORE REVENUE
ECPM IN THE UK HAS EXPERIENCED A 115% INCREASE SINCE 2009
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MORE REVENUE
VISUAL FOR GLOBAL, US, & UK ECPM PERFORMANCE SINCE 2009.
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MORE REVENUE
REVENUE BOOST ! SINCE MOCHI’S ACQUISITION BY SHANDA, WE HAVE SEEN A 600+% INCREASE IN
NETWORK ECPM IN CHINA
ASIAN MARKETS
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SHANDA GAMES ! WE HAVE A HEAVYWEIGHT IN OUR CORNER WHO CARES ABOUT THE FLASH GAMES
INDUSTRY
PARTNERSHIPS ! WE ARE FORMING NEW PARTNERSHIPS WITH LARGE PORTALS AND SOCIAL
NETWORKS
GROWING TEAM ! WE ARE HIRING MORE ENGINEERS TO WORK ON THE AD PLATFORM AND
DEVELOPER TOOLS
ASIAN MARKETS
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! WE HAVE PARTNERS SELLING MOCHI ADS ON AN EXCLUSIVE BASIS IN 7 DIFFERENT MARKETS!
! WE’RE ACTIVELY SEEKING AND DEVELOPING PARTNERSHIPS IN BRAZIL, RUSSIA, KOREA, JAPAN AND CHINA*
*IF YOU KNOW OF ANY MEDIA COMPANIES IN THOSE MARKETS, PLEASE EMAIL JOE GRUENDER: [email protected]
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NEW PARTNERS
! WE HAVE HUGE DEMAND FOR MOCHI ADS INVENTORY IN MANY KEY MARKETS
! ANTICIPATING “OFF-THE-CHARTS” Q4 DEMAND. ! Many advertisers are moving their offline advertising budgets (e.g.
Television) to the web. ! When demand outstrips supply, eCPMs always rise J
! MOCHI IS LOOKING TO CONTINUE TO EXPAND OUR INVENTORY IN ! US, CA, UK, Western Europe, Scandinavia markets
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HIGH DEMAND
NEW GAMES CATALOG ! FASTER SEARCHES ! MORE POWERFUL- COMBINE SEARCH FILTERS TO REFINE YOUR GAMES ! SAVE YOUR SEARCH FOR LATER, EVEN MAKE IT YOUR CUSTOM GAMED FEED!
GAMES CATALOG 2.0
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GAMES CATALOG 2.0 WALKTHROUGH
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DEVELOPER TOOL WITH PUBLISHER BENEFITS: ! DEVELOPERS CAN CREATE CUSTOMIZED ACHIEVEMENTS SYSTEMS
! Use default UI (no Mochi branding) ! Create your own UI with your branding
NEW DEVELOPER TOOL: MOCHI ACHIEVEMENTS
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MOCHI ACHIEVEMENTS EXAMPLES
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DEVELOPER DASHBOARD UPDATES ! Better layout ! Easier access to game reports
REQUESTS? COME TALK TO US!
OTHER RECENT RELEASES
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! MOCHI SOCIAL ! MOCHI ANALYTICS ! SCORES AD FORMAT
DID YOU KNOW ABOUT…
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WE WANT WHAT YOU WANT
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MOCHI MEDIA’S INTERESTS CONTINUE TO ALIGN WITH FLASH GAME DEVELOPERS AND PUBLISHERS. ! OUR BUSINESS MODEL HASN’T CHANGED- OUR SUCCESS IS BASED ON YOUR
SUCCESS. ! WE OPENLY SHARE INFORMATION WITH THE COMMUNITY, INCLUDING THE DATA
FROM THE ANNUAL FLASH GAMES MARKET SURVEY ! WE ARE HEAVILY INVESTED IN THE FLASH GAMES INDUSTRY
! As a tools & services provider ! As the organizers of FGS ! As a games publisher, sponsor, and even game creator (BioGems)
RAISE YOUR HAND IF YOU ARE INTERESTED IN…
WHAT’S NEXT FOR YOU?
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! FLASH IN 3D (I.E. MOLEHILL) ! MOBILE GAME DEVELOPMENT
! CREATING MULTIPLAYER GAMES
WE CAME HERE TO TALK TO YOU GUYS- LET’S TALK GAMES!
DON’T FORGET TO TAKE THE FLASH GAMES MARKET SURVEY! NOT ONLY DOES IT HELP THE ENTIRE FLASH GAMES INDUSTRY, YOU COULD WIN ONE OF 8 PRIZES: ADOBE SOFTWARE (CS5.5 WEB EDITION) OR GIFT CARDS!
WWW.SURVEYMONKEY.COM/S/2011FGMS
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WE’RE HERE TO TALK TO YOU AND ANSWER ANY QUESTIONS YOU MIGHT HAVE. OTHER WAYS TO CONNECT:
! MONTHLY NEWSLETTER ! TWITTER: @MOCHIMEDIA ! FACEBOOK: WWW.FACEBOOK.COM/MOCHIMEDIA ! COMMUNITY FORUMS ! PRODUCT FORUMS: MOCHIMEDIA.USERVOICE.COM ! GOOD OL’ EMAIL: [email protected]
CONNECT WITH US!
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THANKS!
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