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Smart Content Hub What’s New in ADAM January 25, 2017
| Date post: | 06-Apr-2017 |
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Software |
| Upload: | adam-software |
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Smart Content Hub
What’s New in ADAMJanuary 25, 2017
Smart Content Hub
ADAM Strategy: Smart Content Hub™From raw contentto Smart Content
Downstream:Touchpoints and channels
Upstream:Enterprise systems, process and organization
Smart Content Hub
ADAM Strategy: Smart Content Hub™From raw contentto Smart Content
Downstream:Touchpoints and channels
Upstream:Enterprise systems, process and organization
Experience is drivingEase of use for growing base of business usersTowards one integrated experienceUse case and persona driven
Brand, Product, Go to marketA platform with business application easeIncreasing support for OOTB business processesConsolidation of product portfolioNext level capabilities for different areas
Part of ecosystemContinued technological alliances Interconnectivity, connectors, comfort zonesREST and ETL for custom integrations
Enterprise readySecure, scalableCloud readyREST as modern APIs
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Brand, Go To Market, Product
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Consistency and synchronization can be challenging across multiple
channels
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How do you create consistent and equal experiences across channels?
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The Problem?
How do you ensure that your assets tell parts of the same story in all micro-moments?
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How does ADAM help you create synchronized and consistent Brand, Product and Go To Market content?
Smart Content Hub
ADAM Strategy: Smart Content Hub™From raw content
to Smart Content
Downstream:
Touchpoints and channelsUpstream:
Enterprise systems, process and organization
Smart Content Hub
Library Services
Brand
Product
Experience
Orchestration Services
Enrichment
Contextual Delivery
ChannelEnablement
Distribution Services
Unknown
Recognized
Known
Connected
Loyal
Evangelist
Customer journey
Pro
spec
tC
ust
om
er
Single source
Format agnostic
Creative tool integration
Upstream system imports
Capture metadata
Annotations
Creative ready
Content enrichment
Channel targeting & formatting
BPM, approvals & compliance
Multilingual localization
Contextualization & personalization
Marketing ready
Role based security & UX
Search & discovery
Audience-specific portals
Publish to e-commerce, web CMS, social…
Offline channels & 3rd party delivery
Channel ready
Smart Content Hub
Library Services
Brand
Product
Experience
Orchestration Services
Enrichment
Contextual Delivery
ChannelEnablement
Distribution Services
Unknown
Recognized
Known
Connected
Loyal
Evangelist
Customer journey
Pro
spec
tC
ust
om
er
Single source
Format agnostic
Creative tool integration
Upstream system imports
Capture metadata
Annotations
Creative ready
Content enrichment
Channel targeting & formatting
BPM, approvals & compliance
Multilingual localization
Contextualization & personalization
Marketing ready
Role based security & UX
Search & discovery
Audience-specific portals
Publish to e-commerce, web CMS, social…
Offline channels & 3rd party delivery
Journey ready
More OOTB asset
& video management
tools
More ability to support enrichment and
contextualization
Enterprise search & more integration options
Summer & Fall 2016 Releases
Smart Content Hub
What’s new and how does that help our users?
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REST & Bulk Transactions, ETL and Unique IDs
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in your ecosystem to each other to get the most optimal use out of your
products and assets
ADAM’s Vision on the REST API: Connecting Teams and Tools
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Products in the REST API
Introducing Products in the REST API
Targeting integration use cases
Create, modify, delete and search for products, catalogs, categories and aspects through the REST API
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ETL and Bulk Transactions
First release towards system-to-system bulk data exchange
Bulk uploading of data for entities of any type
Upload and update from PIM, ERP, analytics and other business systems
OOTB ETL Load Service built on bulk REST API (Summer 2016 release)
Easily connect your ETL tool to ADAM through workflow templates
A working Pentaho template is provided OOTB as an accelerator sample
Smart Content Hub
A few reasons why ETL is interesting
ETL forms a "bridge" to extract and load data and include technology for cleaning, validating, mapping and converting data from the original format/specification to a destination format/specification
ETL
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You can now mark a field as being a unique identifier
Validation of these marked fields will ensure that the values in the field are always unique
Unique Identifier
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An Example Scenario
Connect your products in ADAM to the analytics data you have, on number of times added to basket or viewed or pinned
In ETL you can automatically transform that data and add things like tags to represent behaviorse.g. if added to basket > 1000 times – then tag as “popular”
And load that enrichment onto the product in ADAM
Now all users of ADAM know that this product is currently popular and can take necessary next actions
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Content types, video, search and asset improvements
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ADAM is the Middle Man of Rich Media
For rich media to reach it’s potential, it has to be
deployed in the right way and place, at the right micro-
moment
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Middle Men Are Unique as They Speak the User’s Language
Record and Classification structure
Color profilePIN (product identification Number)GS1
SKUCampaignExecutive profile
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Content Types Expose Structure in a Directly Digestible Way
Allows users to immediately recognize how the system works
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Records versus Content Types
Records, Classifications, Fields…
Content Types
This layer has all the data
REST API
This layer adds meaning to the dataIs aware of Materials, Products, SKU,
Reference Cases, 3D Textures, Campaigns…Is aware of what a “Material” supports,
what the business constraints are…
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Content Types Defined A content type is what you model in ADAM
(e.g. a Asset, a Material, a Campaign, a Catalog, a SKU…)
A content type is a type of a record or a classification
It’s a hierarchical structure: each content type inherits the properties of its ancestors
Record
Asset
Video Training Video
Audio
Image
Product Shot
Interior Shot
Product
SKU
Reference Case
Classification Catalogue
Custom Content Types
5.7 OOB Content Types
Future OOB Content Types
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Adding OOTB support for videoSome features include:
Default conversions for Facebook, Twitter and YouTubeRetrieve metadata of standard video tags OOTBConfigurable video preview to aid findabilityImproved ability for stills and cue points
Native Support for Video
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Native Video Support
More video-specific detail on preview
Optimizes findability
Increased efficiency in working with video
You can choose which fields are most necessary on preview
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Video Chapter Information
New options for generating stills
Example: retrieving chapter information
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Video Metadata
Time-based metadata and OOTB support for standard video metadata adds efficiency
Makes video searchable on detailed content
Markup your videos with metadata that matters at specific points in the video
Any type of content can be used as metadata (product identifier, SKU, etc.)
One master video, many contextual uses
Smart Content Hub
Asset improvements
Quick and easy upload widget in Assets and CentralAdd Keywords in tags to your Assets
Asset Management
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Asset Management
Support for color managementconversion: Option to set a default profile Asset resize supports adding a color profile Download for print OOTB
Maintain transparency on previews More file formats (where the preview is
a png)
Improved algorithms for calculating watermarking
Smart Content Hub
search
Save and share search results with othersUse facets to sort, expand, collapse and limit search resultsMultilingual search is included
Makes it quick and easy to find, reuse and publish product content (images, SKUs, pricing, product descriptions etc.)
Products Now Also Uses Enterprise Search
Smart Content Hub
DEMO
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Library Services
Brand
Product
Experience
Orchestration Services
Enrichment
Contextual Delivery
ChannelEnablement
Distribution Services Customer journey
Pro
spec
tC
ust
om
er
More OOTB asset
More OOTB video management support
More OOTB color management support
Creative ready
Support for ETL and bulk uploads and updates
Improved video delivery support with video metadata
Marketing ready
Integration support through Products REST API
Enterprise Search for Products
Improved ability to search and load data from ADAM with unique identifiers
Journey ready
Towards the contextually relevant customer journey
Summary Fall 2016 Release
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How can we help you?
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www.adamsoftware.net
@ADAMSoftware
www.youtube.com/AdamSoftware
