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MULTILINGUAL UPDATESMay - 2014

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SARAH TRAMM

DENMARK

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“DO IT FOR DENMARK” - PR STUNT. Danish travel agents Spies has run a PR campaign urging Danes to make babies during overseas holidays to combat the country’s falling birth rates.

SOURCE http://prexamples.com/2014/03/do-it-for-denmark/

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KATHRIN SCHWERTHELM

FINLAND

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ONLINE SHOPS ARE THE FIRST CHOICE FOR SOURCING SHOPPING INFORMATION…

SOURCE eMarketer

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…BUT SECOND CHOICE DIFFERS BETWEEN GENERATIONS. The elderly prefer a physical store, whilst young people look to friends’ recommendations.

SOURCE eMarketer

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JEAN-CHRISTOPHE VERRO

FRANCE

AMANDINE THOMAS

LÉA COSTANTINI

JEAN-YVES SCAURI

CLIO ESSONO-EKANI

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RETAILERS ARE BENEFITTING FROM SOCIAL MEDIA. A study shows that visits to retailer websites have increased by 7.7% thanks to Facebook.

SOURCE Frenchweb.fr

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ECOMMERCE TURNOVER IS ON THE UP. The beginning of 2014 has seen 16% more transactions and a 9% increase in turnover.

SOURCE Journaldunet.com

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NEW LAW TO PROTECT ONLINE CUSTOMERS. It will take affect from June 14.

SOURCE journaldunet.com

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BEN LAUSZAT

GERMANY

GLORIA GAVRILOVIC

LISA HESSLER

KAI MICHAELSEN

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BUZZFEED IS TRANSLATED BY STUDENTS. Due to Buzzfeed’s international success it’s now being translated into German, by ‘Duolingo’ app users.

SOURCE Wall Street Journal

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DAVIDE TIEN

ITALY

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ANTI-RACISM CAMPAIGN HAS TAKEN ITALY BY STORM. Following the aftermath of the Villareal – Barcelona game (#somostodosmacacos), prominent figures in Italy have also embraced the campaign to show support.

SOURCE ilfattoquotidiano.it

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SASKIA ROSKAM

NETHERLANDS

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TEN COMMENDMANTS FOR ONLINE SHOPS. The European Commission for online shops has legislated 10 rules to take affect on June 13.

SOURCE: Traffic Builders

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NEW GOOGLE ADWORDS UPDATE. New features for Mobile App advertisers, advanced reporting tools and further focus on Cross Device Conversions have been rolled out.

SOURCE: Traffic Builders

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KATHRIN SCHWERTHELM

NORWAY

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53% OF COMPANIES ARE PLANNING TO INVEST MORE OF THEIR MARKETING BUDGETS ON DIGITAL CONTENT. SOURCE eMarketer

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MAKSIMS VISNAKOVS

RUSSIA

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PREVIOUSLY PENALISED WEBSITES ARE NOW BACK ON YANDEX. Yandex is expecting an improvement in the quality of the websites from now on.

SOURCE Internet-technologies.ru

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PATRICK VAZQUEZ

SPAIN

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H&M ARE LAUNCHING A SPANISH WEBSITE…

SOURCE Expansion.com

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…AND EL CORTE INGLÉS IS LAUNCHING IN EUROPE. The idea is to sell to tourists who visit Spain and know of the store.

SOURCE Expansion.com

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JENNIE LINDEHOFF

SWEDEN

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AMAZON HAS STOPPED ‘FREE DELIVERY’ TO SWEDEN.

SOURCE ecommerce.org

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ONE IN FOUR CONSUMERS BUY VIA A PORTABLE DEVICE. The same survey also shows that of all visits to ecommerce sites, 39% came from portable devices.

SOURCE Internetworld

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