What’s NEW

inSocial Media

What’s New In Social Media?

Part 1

Facebook Live Video

Part 2

Snapchat

Key to Success

● You have Twitter, Facebook, and Snapchat on your phone● You are ready to have fun!● You are willing to jump in and start making posts right away!

Tweet and Win!

#AllerGuarder#FABlogCon

Facebook Live Video - How to Get Started

● Currently it is only on mobile, but coming to desktop natively!● You can install OBS software for free in order to do live from desktop

What You Need

● Smart Phone with Facebook app Optional Items:

○ Tripod or selfie stick○ Mic○ Lights○ Background

Key to Success

Plan ahead, and always test your system before going Live!

Types of Facebook Live Videos

● On the spot● Scheduled event● Hosted Show

On The Spot

● Best for…○ Quick tips○ Building connection and authenticity○ Sharing fun and beautiful moments○ Unscripted○ Quality can be lower on this as long as you can be seen and heard

On The Spot

● Ideas for this type of live video○ Showing a new product you just got for an “open the box” ○ Sharing a new find in the moment (restaurant, food, etc.) ○ Someone you bumped into unexpectedly and you want to introduce or

share

Key to Success

Imagine you are talking to a friend, and look directly at the camera to make “eye contact.”

Scheduled Event

● Best for…○ Training ○ Product launch or announcement○ Interviews○ Special events

Scheduled Event

● Ideas for this video type…○ Have an agenda○ Plan an outline for what you want to talk about and practice○ Create a detailed promotion plan

Key to Success

Make it shine! This is something that will be viewed live and after the fact!

Hosted Show

● Best for…○ Building your ongoing brand○ Growing the momentum of your audience○ A great alternative to or addition to a podcast or other content type○ Highest level of production quality expected

Hosted Show

● Ideas for this type…○ Interview show○ Regular topic (best of, top 10, etc.) ○ Cooking show (set up may be harder)

Key to Success

Think through your goal and plan and make sure it is sustainable!

Scheduling

Key to Success

Know your audience! Pick a time when they will be online and able to engage.

Promoting

● Post publicly about the upcoming event● If you have a page, use the Publishing tools to schedule● Invite key people individually● Send an invite to your email list and promote through other channels● Give them sneak peeks into what you are planning to make them excited to

come● Tag any show guests, and make sure you communicate with them about

promotion ahead of time

Key to Success

Don’t be shy! Make sure your audience knows when, where, and why to tune in!

After the event...

● Respond to any interactions you missed● Be sure to continue to watch for interactions and respond even for the next

couple days● Thank people (in private or public) who have helped and promoted● Make notes immediately after about what you want to do better - always do

this right away and write it down because you WILL forget!

Key to Success

Follow up! Make people feel the love!

Q&A

Get More Information

www.MeetRivka.com/FABlogCon