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04/10/2023 (c) LinkedIntoBusiness 2012
LinkedIn is All Grown Up!What is NewWhy it’s SexyHow it Works
Viveka von Rosen @LinkedInExpert
04/10/2023 (c) LinkedIntoBusiness 2012
Viveka von Rosen (@LinkedInExpert)• Author of “LinkedIn Marketing: An Hour a Day” (J. Wiley & Sons, Sept 2012)• Forbes Top Ten Most Influential Women in Social Media• Forbes Top Fifty Most Influential People in Social Media• Contributor to numerous social media books including, “Small Business
Marketing Kit for Dummies, PRNews’ “PR Measurement” and “Solving the Social Media Puzzle”
• Co-Moderator of LinkedStrategies, the largest LinkedIn Strategies group on LinkedIn
• Moderator of the #LinkedInChat on Twitter (listed #2 of best chats for business professionals)
• Certified in LinkedIn for over 6 years with 10K+ clients• Almost 26K direct connections, 25 million in network• #44 in the “200 Most Fearless Women Online and in Social Media” list• One of TopRank’s top 25 women on Social Media
04/10/2023 (c) LinkedIntoBusiness 2012
Principles:
1. First Impressions2. Findable3. Name Recognition4. Connection and
Relationship5. Top of Mind Awareness6. Thought Leadership7. Company Profiles
prin·ci·ple [prin-suh-puhl] 1. an accepted or professed
rule of action or conduct2. a fundamental, primary, or
general law or truth from which others are derived
3. a fundamental doctrine or tenet; a distinctive ruling
04/10/2023 (c) LinkedIntoBusiness 2012
1: Make a Good First Impression
PhotoProfessional Headline
04/10/2023 (c) LinkedIntoBusiness 2012
Your Photo Should Reflect Your Business Persona
Choose a photo that reflects your business persona.Don’t include other family membersDon’t include your hobbiesDon’t use a logoDo add a photo!
04/10/2023(c) LinkedIntoBusiness 2012
Your Professional HeadlineIs Like An “Elevator Speech”
Tell them who you are Tell them what you do Tell them how you can help 120 Characters including special characters
04/10/2023 (c) LinkedIntoBusiness 2012
2: Make Sure You are Findable
LinkedIn is like Google – your profile must be optimized if you want to be found in a search
Your LinkedIn Profile is much easier to optimize than your website
Use “Skills and Expertise” applet to find great keywords!
04/10/2023 (c) LinkedIntoBusiness 2012
Skills as LinkedIn Relevant Keyword FinderSkills and Expertise - Found under the More tabUse the Skills applet for keyword inspirations and
explanations…
04/10/2023 (c) LinkedIntoBusiness 2012
Skill Endorsements
Use endorsements to credential your buddies, get back in touch and so something nice!
vCards
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Use Your Keywords in…
Title Fields 100 Characters More important than ever now that
they are not visible “top of the fold”
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Summary Section Format: white space, capitalization, bullets &
special characters 2000 characters with keywords Why should someone hire you? Benefits – not only features
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Interests and Add Sections
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3: Make Sure They Remember Your Name
Customized LinkedIn URLCustomized Websites
04/10/2023 (c) LinkedIntoBusiness 2012
Customize Your LinkedIn URL
Edit ProfileClick on Edit next to LinkedIn URLClick “Customize LinkedIn URL”Add your name – no spaces
04/10/2023 (c) LinkedIntoBusiness 2012
Customize Your Websites
Edit ProfileExpand Contact
InfoClick Edit next
to websiteChoose “Other”
optionWebsite name,
CTA or Description
04/10/2023 (c) LinkedIntoBusiness 2012
4: Make the Right Connections
Its still who you knowAlthough you never know you you
might need to know that you don’t yet know – you know?
04/10/2023 (c) LinkedIntoBusiness 2012
Advanced Search and Saving
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Advanced Search and Saving
04/10/2023 (c) LinkedIntoBusiness 2012
Advanced Search and Saving
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Shared Interests
You can now see what you have in common with your first and second level connections
04/10/2023 (c) LinkedIntoBusiness 2012
Searching Your Connections
Search your connection’s network by KEYWORD
04/10/2023 (c) LinkedIntoBusiness 2012
5: Make Contact With Your Network
Social CRM Tools (Client Relationship Management)HereOn.Biz
04/10/2023 (c) LinkedIntoBusiness 2012
CRM: Outlook Social Connector
04/10/2023 (c) LinkedIntoBusiness 2012
CRM: ConnectedHQ & Rapportive Download and organize your Connections! Send messages Set up a schedule Keep notes
04/10/2023 (c) LinkedIntoBusiness 2012
Hereon.Biz (iPhone)Check into your location. Reach out and meet locals
wherever you are!
04/10/2023 (c) LinkedIntoBusiness 2012
6: Make Yourself a Thought LeaderSharing Bookmarklet LinkedIn Answers LinkedIn Notifications
04/10/2023 (c) LinkedIntoBusiness 2012
Sharing Bookmarklet
04/10/2023 (c) LinkedIntoBusiness 2012
LinkedIn Answers
04/10/2023 (c) LinkedIntoBusiness 2012
NEW LinkedIn Notifications
04/10/2023 (c) LinkedIntoBusiness 2012
7: Company ProfilesBanner ImageTargeted UpdatesVideo/other bonuses
04/10/2023 (c) LinkedIntoBusiness 2012
Banner Image
Like Facebook AND you can ADD Contact Info!
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Targeted Updates
Target an AudienceFeature an ArticleUse your Insights
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Extra Cool Stuff
Targeted Products and ServicesSpecial OffersVideo
04/10/2023 (c) LinkedIntoBusiness 2012
Wrapping UpAre you portraying the right image?Are you using your keywords in the right
places?Are you customizing your web links?Are you finding and connecting to the right
people?Are you building relationships?Are you positioned as a thought leader (or at
least as a Go-Giver?)
Viveka von Rosen
www.LinkedIn.com/in/LinkedInExpertwww.Facebook.com/YourLinkedInExpert
www.Twitter.com/LinkedInExpertwww.LinkedIntoBusiness.com
04/10/2023 (c) LinkedIntoBusiness 2012
What Questions Do You Have?