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WHAT’S NEXT?
Nuovi modelli di business all’interno dell’UGC:il crowdsourcing visto da Zooppa
IN MARKETING + COMUNICAZIONE
THE FUTURE OF ADVERTISING
Wired, giugno 2006
“The rise of crowdsourcing”
Jeff Howe
CROWD
OUTSOURCING
CONGRATULAZIONI! TU SEI LA PERSONA DELL’ANNO
CUSTOMERREALLY IS KING
MOTIVAZIONI
Comunità
Punti e premiClassifiche e competitività
Distintivi e raggiungimento dell’obiettivo
Reputazione
Collaborazione Autorealizzazione
Altruismo
DivertimentoRelazione
IL DONO
CONTRACCAMBIARE
RICEVERE
DONARE
Product developmentContent generationAdvertisingProblem solvingIdea JamPrediction MarketCrowdfundingEtc.
BUSINESS AREA
Product developmentContent generationAdvertisingProblem solvingIdea JamPrediction MarketCrowdfundingEtc.
BUSINESS AREA
Product developmentContent generationAdvertisingProblem solvingIdea JamPrediction MarketCrowdfundingEtc.
BUSINESS AREA
Product developmentContent generationAdvertisingProblem solvingIdea JamPrediction MarketCrowdfundingEtc.
BUSINESS AREA
Product developmentContent generationAdvertisingProblem solvingIdea JamPrediction MarketCrowdfundingEtc.
BUSINESS AREA
Product developmentContent generationAdvertisingProblem solvingIdea JamPrediction MarketCrowdfundingEtc.
BUSINESS AREA
Product developmentContent generationAdvertisingProblem solvingIdea JamPrediction MarketCrowdfundingEtc.
BUSINESS AREA
Product developmentContent generationAdvertisingProblem solvingIdea JamPrediction MarketCrowdfundingEtc.
BUSINESS AREA
SEEKER SOLVER
VANTAGGI
SEEKER SOLVER
SVANTAGGI
ZOOPPA:ADVERTISING2.0
Una piattaforma di user generated advertising, ispirata ai principi del crowdsourcing e alle dinamiche dei social network, che ha rivoluzionato il modo di fare pubblicità in Italia e in America.
Un modello definito di social advertising.
ZOOPPA
DIAGRAMMA
BENEFITS
LET’S OPEN YOUR BRAND!
IMMAGINI
http://www.wired.com/images/press/bios/Jeff_Howe.jpg
http://www.wired.com/images/article/full/2008/09/crowdsourcing_250px.jpg
Scansione dalla rivista Time della copertina del 13.12.2006
http://ceoworld.biz/ceo/wp-content/uploads/2009/05/e-mail-marketing.png
http://blog.miglioriamo.it/wp-content/uploads/2009/11/motivazione.jpg
http://sendhilkumaar.files.wordpress.com/2009/08/crowdsourcing1.jpg