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FOR Powered by TED 2017: 4 DAYS IN 1 HOUR
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Powered by
TED 2017: 4 DAYS IN 1 HOUR
Hello!
Kevin ChestersChief Strategy Officer
Ogilvy & Mather London
José ArteagaCreative Digital Strategist
OgilvyRED
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TED20174 days in an hour
TECHNOLOGYENTERTAINMENT
DESIGNWWW.TED.COM
1000 TALKS9 YEARS
GAY NECROPHILIA IN DUCKSVEXILLOLOGY
CLIMATE CHANGECURING PSYCHOPATHS
COLONISING MARSPIG MASTUBATIONWE’RE DOOMED
WE’RE NOT DOOMED
“SHOULDN’T YOU BE WORKING?”
SEPARATE THE USEFULFROM THE
INTERESTING
SOCIAL RELEVANCE
2017 – 5 CHALLENGESSCREEN
MACHINEHUMANITY
CLIMATEDEMOCRACY
THE SCREEN CHALLENGE
TRISTAN HARRISPERSUASIVE, ETHICAL TECHNOLOGY
- BILLIONS OF DOLLARS AND GREATEST MINDS FOCUSED ON ONE THING – YOUR ATTENTION- PERSUASIVE TECHNOLOGY LAB (OUTRAGE)- CHANGING NEWS, DEMOCRACY, RELATIONSHIPS- FROM TIME ON SCREEN TO TIME WELL SPENT
ADAM ALTERSTUDYING SCREEN ADDICTION
- THE AMOUNT AND STYLE OF TIME THEY STEAL (“OUR” TIME)- THE END OF “STOPPING CUES”- THE APPS THAT MAKE US STRESSED (27m) –SOCIAL/NEWS/DATING- SCREEN SABBATICALS (PHONE-FREE/AIRPLANE MODE)
MANOUSH ZAMORODIBORED IS BRILLIANT
- THE BRAIN NEEDS TO BE BORED – ‘DEFAULT MODE’-“OUR BIGGEST COMPETITORS ARE FACEBOOK, NETFLIX AND SLEEP”- “DRUG DEALERS AND TECHNOLOGY COMPANIES” - BORED/BRILLIANT PROJECT – REDEFINE RELATIONSHIP (6 MINS)
THE MACHINE CHALLENGE
GARRY KASPAROV MAN PLUS MACHINE
- 1985 – x32 / 1997 – LOST- “MACHINE TRIUMPH IS HUMAN TRIUMPH”- HUMAN (EXPERIENCE, PASSION, UNDERSTANDING)- MACHINE (MEMORY, CALCULATIONS)- JOB THREATENED BY A MACHINE IS GOOD THING
NOROKAI ARAIHOW GOOD CAN ROBOTS GET?
- IS IT ONLY MENIAL JOBS WE’LL LOSE TO ROBOTS?- DESIGNING ROBOT TO GET INTO TOKYO UNIVERSITY- UNDERSTAND AND READ? SEARCH, LINK, OPTIMISE- TOP 20%, INTO 60% OF JAPANESE UNIVERSITIES
CATHY O’NEILTHE FALLIBILITY OF ALGORITHMS
- INFALLIBLE? CODED WITH HUMAN BIAS- WEAPONS OF MATH DESTRUCTION – NYC SCHOOLS- SECRET SAUCE? PRIVATE POWER/COMPANIES/ENDS- CHECK: DATA / DEFINITIONS OF SUCCESS / ACCURACY / LONG TERM EFFECT
THE HUMANITY CHALLENGE
DAVID MILIBANDREFUGEE CRISIS
- THIS IS NOT A CRISIS, IT IS A TEST OF OUR HUMANITY, VALUES & CHARACTER- NOT SOLVABLE, BUT MANAGEABLE- WORK / EDUCATION / CASH / NEW START- “ON DOIT” : A RESCUE OF US AND OUR VALUES
LUMA MUFLEHGAY, MUSLIM REFUGEE IN TRUMP’S AMERICA
- RESETTLED IN USA AS A TEENAGER- “WE TRAUMATISE THE PEOPLE WE SHOULD BE WELCOMING”- “IT’S HARD TO BELIEVE YOU BELONG IF YOU DON’T HAVE A HOME”- “WE HAVE SEEN ADVANCEMENTS IN EVERY ELEMENT OF SOCIETY EXCEPT OUR HUMANITY”
RABBI JOHNATHAN SACKSTHE POWER OF WE
“THESE ARE TIMES THAT TRY A MAN’S SOUL”- PEOPLE WORSHIP – THE SELF, THE SELFIE- “THE PEOPLE NOT LIKE US MAKE US GOOD”- ‘MAGICAL THINKING’ - LEADERS CAN SOLVE IT, OR RELIGION/ABSENCE
THE CLIMATE CHALLENGE
KRISTIN POSNARNASA GLACIOLOGIST
- SATELLITES ADVANCE = REVOLUTION IN GLACIOLOGY- ICE IS TRANSPARENT TO RADAR (MICROWAVE)- SUBTERRANEAN AQUIFERS HOW THEY WARM/FLOW- 23cm-1m CHANGES (15 YEARS)
DANNY HILLISGEO-ENGINEERING
- REVERSING CLIMATE CHANGE- CHALK INTO ATMOSPHERE TO EAT Co2- SHOULD WE BE DOING THIS?- WE NEVER ASKED FOR CONSENT ON MESSING IT UP
TED HALSTEADREPUBLICAN CLIMATE CHANGE?
- “REPUBLICAN CLIMATE SOLUTION IS POSSIBLE, AND IT MIGHT ACTUALLY BE BETTER”- CLIMATE LEADERSHIP COUNCIL- PSYCHOLOGICAL/GEOPOLITICAL/PARTISAN BARRIERS- TAX / DIVIDEND / REGULATIONS / DOMINO
THE DEMOCRACY CHALLENGE
LAURA GALANTERUSSIAN CYBER THREAT
- APT28 – WE ARE NOT PREPARED- GET PEOPLE TO QUESTION THE ENTIRE SYSTEM- TURNING OUR MOST POWERFUL ASSET (DEMOCRACY) INTO OUR MOST VULNERABLE- “YOUR MIND IS THE MOST EXPLOITABLE DEVICE”- “THINK CRITICALLY = BEST SECURITY MECHANISM”
ANTHONY D. ROMEROACLU - HERO
- ALLEGORY OF GOOD AND BAD GOVERNMENT- AMBROGIO LORENZETTI FRIEZES OF 14c- THE TYRANT: AVARICE, VAINGLORY, CRUELTY, TREASON, FRAUD, DIVISION, FURY- WARNING – PROTEST, ASSEMBLE FREELY, PETITION THE GOVT
NOAH FELDMANUS CONSTITUTIONAL LAWYER
- THE MYTHS OF NOW – NEVER WORSE, NOTHING CAN BE DONE- MADISON & HAMILTON: THE CONSTITUTION- FREEDOM OF SPEECH / CIVIL ORGANISATIONS / SEPARATION OF POWERS- “IT’S GOING TO BE OK”
INFORM CREATIVE WORKINSPIRE CREATIVE WORK
Questions?
Kevin ChestersChief Strategy Officer
Ogilvy & Mather London
José ArteagaCreative Digital Strategist
OgilvyRED
